Kelman's types of conformity

Compliance Compliance is the most superficial type of conformity The individual conforms publicly to avoid social disapproval, but maintains their own private opinion They therefore revert to their former behaviour/attitudes once they have left the situation Examples?

Laughing at a joke you don’t find funny Going outside to smoke because nobody else in the house is smoking Wearing a dinner suit to a formal occasion

Identification This is where the individual adapts their behaviour because they value membership of the group It is a deeper level of conformity than compliance The individual maintains the behaviour/attitudes of the group even when they away from the group However, it is still a temporary change, as they are likely to revert back to their old behaviour/attitudes when they leave the group

Joining a gang Becoming a goth Joining a yoga club

Internalisation This is the deepest level of conformity and is sometimes referred to as ‘true conformity’ It represents a permanent change in the individual’s behaviour/attitudes and results from the views being internalised (taken as one’s own) In other words, the individual shows conformity to the group because he/she genuinely agrees with their views This results in both a public and private change in behaviour and/or attitudes

Joining a human rights organisation Becoming a vegetarian Joining a human rights organisation Adopting a religion