Pre-suasion Part 3.

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Presentation transcript:

Pre-suasion Part 3

6 influence principles What are examples of these principles? Why do they work? When are they most effective? How can they be pre-loaded?

What principles do you see here? https://www.youtube.com/watch?v=aQlhrrqTQmU Ben Franklin effect https://www.youtube.com/watch?v=w3zyZNHeSac

Unity—the 7th principle Why does it work? How is it manifested? Aron et al.’s (1997) experimental generation of closeness

Ethics Is it ethical for social psychologists to share techniques for persuasion? What are his arguments for why companies should use these techniques “ethically”?

Klein et al., 2014 Many Labs 1

How can we make persuasion last?