Standard 1.2 Marketing Of Sports

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Presentation transcript:

Standard 1.2 Marketing Of Sports Sports Marketing Standard 1.2 Marketing Of Sports

Objective Two Identify reasons a sports property would utilize marketing

What IS Sports Marketing Sports Marketing is the application of marketing principles to sports properties and to non-sports products using sports. Simply: Sports Marketing is the Marketing of Sports Sports Marketing is Marketing Through Sports 1

Marketing OF Sports Applying marketing Principles to the marketing of a “Sports Property” Sports Properties: League Team Athlete Stadium Arena Program Event Meet Competition Contest 10. 11

Marketing OF Sports Athletes Agents Ticket Sales Representative Ticket Collection Marketing Writers Sports Journalist Parking Merchandise Vendor Director of Marketing Sponsorship Sales Executive Director of Communications Security Maintenance Concessions Sports Announcer Agents #21

Marketing of SPORTS

The Growth of Lacrosse