Personal Professional Project Spin Off Mobile applications for Android Market „RedY” Group nr. 7 Violeta Gaveikaite – gaveikaite@gmail.com Bogna Borowczyk – bogibo.88@gmail.com Diana Flaccadoro – dianaflaccadoro@libero.it Francesco Perrozzi – f.perrozzi@gmail.com Genoa 26/07/2013

Goal, scope & impediments Goal: create the spin-off which is profitable. Target: females (their partners) The impediments: No investors Bugs in our App Danger of stolen concept or source code Genoa 26/07/2013

Motivation Easy and cheap to enter in the mobile applications market This idea should be profitable Well-formed team Suitable legal frameworks are present Genoa 26/07/2013

RedY – female App Genoa 26/07/2013

RedY – female App Genoa 26/07/2013 Source: http://apple.hdblog.it

How does it work? Menstrual calendar where you can find your period, ovulation and PMS Sending an SMS to a partner about PMS Alert about ovulation – extra safety needed Genoa 26/07/2013

Market analysis How many people use apps? 1.2 billion people worldwide were using mobile apps at the end of 2012. 30% growth in 5 years up to 4.4 billion users Genoa 26/07/2013 Source: Portio Research Ltd (March 2013)

How many mobile apps are downloaded each year? In 2013 No. of downloads range from 56 to 82 billion. In 2017, there could be 200 billion downloads!!! 58% will be Google Android downloading 33% Apple iOS 4% Microsoft Windows Phone 3% BlackBerry Genoa 26/07/2013 Source: ABI Research (March 2013)

Investors Genoa 26/07/2013

Price of an App Women install 40% more apps than men, buy 17% more paid apps, and pay an astonishing 87% more for those apps. Sources: http://www.distimo.com/ apsalar (april 2013) Genoa 26/07/2013

Timeline Genoa 26/07/2013

Advertising Female Magazines (e.g. Vogue, Cosmopolitan, etc.) Other fields: internet (healthy lifestyle websites, blogs etc.) The best advertisement is the amount of downloads on the Android Market (5-star system) Genoa 26/07/2013

Monitoring and control Survey (inside the App) 5-star system Forum / Android Market analysis Genoa 26/07/2013

Exit strategy No advertisement No investor GNU public license Someone steal our idea and /or source code Bugs in our App No advertisement GNU public license Open-source software Genoa 26/07/2013

Team members skills Violeta Field Service Bogna Communication Diana Engineering Francesco Marketing Medical and medical market knowledge, management of the projects; communication skills Communication and advertising knowledge. Knowledge of code structure, deep experience on common debugging and how to search, identify and correct it; independence of computing environment type. Market analysis and budget. Creator of spin-off Genoa 26/07/2013

Summary Final product: “RedY: an App for females” Properly formed team and efficient work Real profit possibilities Improvement of intrapersonal skills Genoa 26/07/2013