GENERIC STRATEGIES COMPETITIVE ADVANTAGE Low Cost Differentiation Cost

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Presentation transcript:

GENERIC STRATEGIES COMPETITIVE ADVANTAGE Low Cost Differentiation Cost Leadership Differentiation Broad Target MARKET SCOPE Cost Focus Differentiation Focus Narrow Target Michael E. Porter, Competitive Advantage

COST + DIFFERENTIATION FLEXIBLE PROCESSES STANDARD COMPONENTS, PARTS, PROCESSES PACKAGES OF OPTIONS PARTNERSHIPS - SUPPLIERS, BUYERS

FLEXIBLE PROCESSES FLEXIBLE MANUFACTURING FLEXIBLE PROCESSES/PEOPLE MULTI-PURPOSE EQUIPMENT REDUCE CHANGE OVER TIME NUMBER OF FLEXIBLE PROCESSES/PEOPLE CROSS TRAINING FLEXIBLE THINKING

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