Consumer Confidence In Beef

SOURCES: Peter Hart Research – 2000; IPSOS 2001-2010   A 10-year look-back of year by year consumer grades for safety of ground beef and steak. SOURCES: Peter Hart Research – 2000; IPSOS 2001-2010

Supermarket Foods of Highest Safety Concerns Percent of consumers naming a specific food as highest concern Consumer confidence in fresh foods (proteins) at the supermarket 2008 – 2010. Note the jump in concern about beef in February 2008 was due to the media attention of the HSUS videos and the Hallmark-Westland beef recall – shows heavy media coverage has an effect. Q: When you think of the safety of foods you might buy in the supermarket, which one of the following types of food are you most concerned about? Source: IPSOS Public Affairs – 2007-2010

Restaurant Foods of Highest Safety Concern Percent of Consumers naming a specific food as highest concern Consumer confidence in foods (proteins) at the restaurant 2008 – 2010. Certainly, checkoff investments in beef safety and consumer information are helping keep consumers comfortable with our product. Q: When you think of the safety of foods you might buy at a restaurant, which one of the following types of food are you most concerned about? Source: IPSOS Public Affairs – 2007-2010