Consumerism in the 1920s.

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Presentation transcript:

Consumerism in the 1920s

WWI In what ways did WWI lead to an increase in consumerism in the United States? New industries?

The automobile Taylorism New industries emerge Cultural changes Sloan and GM

Advertising

Techniques in advertising Appeal to our inner desires through Emotions Sex Facts and “science” stereotyping Shift in focus inner-directed focus on character– "I will improve my lot in life by working harder, being more disciplined, and always doing the right thing” outer-directed focus on personality—"I will improve my lot in life by being funny, wearing the right clothes, and being able to talk about the right things." Freedom through consumption Increased standard of living and consumer debt