Target Marketing.

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Presentation transcript:

Target Marketing

Q. What is a market? A. The set of potential buyers of a product or service.

How many people might buy my product? Potential buyers must have three things in common: 1. They must have an interest in the product. 2. They must have enough income to buy the product. 3. Can they access shops, outlets or the internet to purchase the product.

Most companies practise target marketing which directs or aims products at one or more groups of consumers who share common needs and wants. For your design analysis you need to consider who your target market is in order to design a successful product that will sell.

Market Segments Geographic - countries, regions, cities Demographic - age, sex, income, education, race Psychographic - personality, lifestyle, social class Behaviouristic – purchase frequency, usage, benefits sought, brand loyalty

What consumer groups are these aimed at?