EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist

EMBARCADERO TECHNOLOGIES About David I. 44 years since my first program – IBM360/40, Fortran, Prime # Generator First 8 years – real time assembly language programmer 28 years with the developer tools group Responsibilities: – Global Evangelism – Tech Partner Program – MVP Program – Embarcadero Community – Developer Cheerleader

EMBARCADERO TECHNOLOGIES Agenda The Changing Client Landscape Devices, Devices, Devices Tool Choices The 5 Mistakes Developers Make in Moving to Mobile Summary Q&A

EMBARCADERO TECHNOLOGIES THE CHANGING CLIENT LANDSCAPE

EMBARCADERO TECHNOLOGIES 2013: The Client Revolution WindowsMobileMac Todays Unprecedented Multi-Device Landscape 1 Billion65 Million1 Billion+

EMBARCADERO TECHNOLOGIES Client Device Diversity Will Continue to Expand

EMBARCADERO TECHNOLOGIES The Client Revolution An Unprecedented Multi-Device Landscape

EMBARCADERO TECHNOLOGIES Apple (iOS) vs Samsung (Android)

EMBARCADERO TECHNOLOGIES Mobile Platform Market Share

EMBARCADERO TECHNOLOGIES Global mobile and PC tablet shipments

EMBARCADERO TECHNOLOGIES Global smartphone shipments

EMBARCADERO TECHNOLOGIES DEVICES, DEVICES, DEVICES

EMBARCADERO TECHNOLOGIES What next-gen devices/gadgets do you have? Smart phone, Tablet 2-in-1 devices Home Control/Security Automotive Digital Health Wearable Gaming

EMBARCADERO TECHNOLOGIES Billions of Audio/Video Devices Media – audio, video Capture – capturing, stopped Position – unspecified, front, back Flash – auto, off, on Focus – autofocus, continuous autofocus, locked Torch – off, on, auto Video capture quality – photo quality, high, medium, low

EMBARCADERO TECHNOLOGIES Trillions of Sensors – Some Categories Location - GPS, Static, Lookup, Triangulation, Broadcast, Dead Reckoning Environmental - Temperature, Pressure, Humidity, Wind Speed, Wind Direction Motion – Accelerometer (1D,2D,3D), Motion Detector, Gyrometer (1D, 2D, 3D), Speed Orientation – Compass (1D, 2D, 3D), Inclinometer (1D, 2D, 3D), Distance (1D, 2D, 3D) Electrical - Voltage, Current, Capacitance, Resistance, Inductance, Power, Potentiometer Mechanical – Boolean (Switch, Array), Multi-Value Switch, Force, Scale, Pressure, Strain Biometric – Human Presence, Human Proximity, Touch Light – Ambient Light Scanner - RFID, Barcode

EMBARCADERO TECHNOLOGIES Beyond the SmartPhone/Tablet Home Control/Automation – Z-Wave - – Zigbee - – Nest - – Philips Hue -

EMBARCADERO TECHNOLOGIES Digital Health – Parks Associates Q2-2013

EMBARCADERO TECHNOLOGIES Sensor Based Solutions Source: Fullpower Technologies -

EMBARCADERO TECHNOLOGIES TOOL CHOICES

EMBARCADERO TECHNOLOGIES Devices – Choose your Languages & Architectures Languages – Native Code – C++, C, Delphi, Objective-C – Managed Code – Java, C# – Dynamic/Scripting - PHP, JavaScript, Python, Ruby, Lua Architectures – Multi-Device / APIs – Multi-Tier – Service Oriented - HTTP/REST/JSON/XML

EMBARCADERO TECHNOLOGIES Current Tool Choices Apple Google Microsoft Single Device Multi Device Scripted Native Vendor Tools Web Tech Based Tools HTML5 JavaScript

EMBARCADERO TECHNOLOGIES Pros & Cons for Multi-Device Apple Google Microsoft HTML5 JavaScript Single Device Multi Device Scripted True Native Pros Native UX Native performance Secure Cons Multiple code bases Multiple teams Higher dev cost Vendor Tools Web Tech Based Tools

EMBARCADERO TECHNOLOGIES $$$$ C# or C++.NET or MFC C++ or Obj-C OSX SDK Objective-C iOS SDK Java Android SDK multiple languages, multiple codebases Vendor tool approach to multi-device

EMBARCADERO TECHNOLOGIES Pros & Cons for Multi-Device Apple Google Microsoft HTML5 JavaScript Single Device Multi Device Scripted True Native Vendor Tools Web Tech Based Tools Pros One team Lower dev costs Fast time to market Cons Script Performance Non-Native UX Unsecure

EMBARCADERO TECHNOLOGIES $$$ JavaScript or C# Platform SDK Platform SDK Platform SDK Platform SDK Platform SDK Platform SDK one language, multiple codebases Managed/Script Code Mobile Solutions

EMBARCADERO TECHNOLOGIES Native Code HTML5, JavaScript, CSS3 Dalvik (Android/Java) Titanium.Geolocation.distanceFilter =.25; Ti.Geolocation.purpose = "Callbacks Are Your Friend; // make the API call Ti.Geolocation.getCurrentPosition(func tion(e) { // do this stuff when you have a position, OR an error if (e.error) { Ti.API.error('geo - current position' + e.error); return; } // got the location information Ti.App.info('got a location ',JSON.stringify(e)); }); Titanium.Geolocation.distanceFilter =.25; Ti.Geolocation.purpose = "Callbacks Are Your Friend; // make the API call Ti.Geolocation.getCurrentPosition(func tion(e) { // do this stuff when you have a position, OR an error if (e.error) { Ti.API.error('geo - current position' + e.error); return; } // got the location information Ti.App.info('got a location ',JSON.stringify(e)); }); JavaScript ARM Binary Bytecode IL JavaScript Runtime Interpreter Virtual Machine (VM) Runtime NativeScriptedVM

EMBARCADERO TECHNOLOGIES THE 5 MISTAKES DEVELOPERS MAKE IN MOVING TO MOBILE

EMBARCADERO TECHNOLOGIES Trying to fit a desktop experience onto a mobile device Mobile devices lack the facilities of a PC including large display for easy viewing a robust in memory cache for fast data process external keyboard for easy typing Developers try to build overly complex capabilities into mobile devices: cluttering the screen draining device resources impacting the end user experience How to avoid it identify the high value actions within the app that are most likely to be used design only for these requirements ensure users can complete them with minimum taps set a maximum tolerance for the no. of steps a user has to take to complete an action Learn the most common app types and stick to those, until you are really expert Mistake #1

EMBARCADERO TECHNOLOGIES Not making the mobile user experience your top priority With hundreds of thousands of apps your users have lots of choices If your app is not easy to use people will avoid it Users dont not come back after a poor initial user experience How to avoid it Focus on a good user experience design Show users prototypes of the app on actual mobile devices for regular feedback Ensure users can complete tasks with minimum taps Ensure that you have satisfied their main requirements before releasing the app Mistake #2

EMBARCADERO TECHNOLOGIES Mistake # 3 Too much get between your app, the OS and the Hardware Shave every possible millisecond off response time Utilize all relevant capabilities offered by the device A mobile app dev platform that abstracts away device details delivers only the common denominator of functionality across devices How to avoid it Build a True Native App means your app is optimized for a particular OS True Native App is also optimised for the particular hardware Skip wrappers like JVMs that abstract away control of fine grained capabilities Code directly to the device whenever possible

EMBARCADERO TECHNOLOGIES Building separate apps for different platforms Building apps with separate codebases for different platforms can lead to multiple issues Many of your end users own multiple devices Your app may perform differently on each device With separate apps features get released and bugs get fixed at different times Results in out of sync scenario – confusing to users Managing multiple codebases results in extra development work an higher overhead How to avoid it Single codebase that is complied and optimized for different platforms and device form factors You will deliver a more consistent user experience across all devices Realise significant savings with fewer resources required for development, QA and delivery Mistake #4

EMBARCADERO TECHNOLOGIES Mistake # 5 Not doubling down on security Relying on device or network security measures to protect your data can be hazardous Take active measures to protect data that is resident on the device Take active measures to protect data passed in communications and service calls Java, JavaScript and Android are notorious hacker targets How to avoid it For key interactions code directly to the device Include your own security precautions to reduce the risk of third party attacks Encrypt sensitive data stored on the device

EMBARCADERO TECHNOLOGIES RAD STUDIO XE5 Delphi – Win/Mac/iOS/Android C++Builder – Win/Mac (ios,Android Winter 2013)

EMBARCADERO TECHNOLOGIES Multi-Device True Native Apple Google Microsoft HTML5 and JavaScript Single Device Multi Device ScriptedNative Multi-Device True Native Embarcadero Pros Native UX Native performance Secure Pros One team Lower dev costs Fast time to market

EMBARCADERO TECHNOLOGIES $ Future Delphi and C++* FM Framework One team, One codebase * C++ planned for end of 2013 RAD Studio XE5 – multi-device ready

EMBARCADERO TECHNOLOGIES Device 36 RAD Studio XE5- Enterprise Ready FM InterBase or SQLLite FireDAC DataSnap Oracle MSSQL DB2 Sybase & more... Your App Your App REST Server Methods Server Methods FireDAC C++ or Delphi REST

EMBARCADERO TECHNOLOGIES Windows Developer Survey – Dimensional Research Overwhelming majority of Windows developers must add mobile to their existing app development strategy – 85% of respondents receive requests for mobile apps – 99% say existing apps must continue to be supported Android is the most requested platform among Windows developers – 83% of the requests for mobile app have Android support as a requirement HTML5 and JavaScript are not the solution of choice for mobile apps – 85% of respondents say native apps are best for end users – 74% of those who used HTML5 and JavaScript have had challenges Dimensional Research (UK) Q Survey – 1,337 Windows Developers

EMBARCADERO TECHNOLOGIES Summary Most devices (available today) are app ready Service integrations are standardized on REST/JSON You (developers) are the center of this Universe and will be for years to come!

EMBARCADERO TECHNOLOGIES Q&A

EMBARCADERO TECHNOLOGIES Resources Apple Developer - Android Developers - Z-Wave Alliance - Zigbee Alliance - VeraLite - Pebble Watch - Leap Motion - Philips Hue - Nest - FullPower Technologies - Sphero - Parrot AR Drone - Ford Developer Program - GM Developer Program -

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