Dissemination of statistics … on the web by Per Olav Løvbak Head of Division Statistics Norway

Overview Levels of information Entrances Working tools User group number one Examples

Define your levels of information Advance release calendar Daily releases (short stories, small tables, graphs) Basic tables Statistical databases (or PC-Axis databank) Analytical articles (magazine on web) Metadata Microdata (restricted…)

Define your entrances Different needs have different solutions Subject structure Switzerland 21 subject areas Norway 13 subject areas Topic pages A-Z index Search Statistical databases Links to other sources

Give people tools they can use From HTML to XLS Simple calculators Fun-to-use services Statistical databases Define your own tables Export the results for reuse Make graphs Make maps Publications on web…?

How to handle the media…? Number one target group If you cant beat them, join them! Write for the ordinary citizen Make it easy to reuse the releases Hire your own journalists Educate media to use your resources Very cheap “marketing” channel Internet marketing plan (version 1.0)

Next few years… We still want users to come to us… Make your own publication Print-On-Demand Personalized pages Better and simpler tools Cross-institution portals … but we will also need to go to them! Mediators, other web-pages RSS-feeds Web-queries Hand-held media And we need to listen more carefully (two ears, one mouth)

Overview (revisited) Define your levels of information Define your entrances Give people tools they can use User group number one: Media Final remark: KISS Keep it short and simple!

Thank you! Questions?