chapter 9 Product Concepts Prepared by Deborah Baker

Slides:



Advertisements
Similar presentations
A CAN OF COKE (12 FL OUNCES/355 ML) HAS 39 GRAMS OF CARBOHYDRATES (ALL FROM SUGAR, APPROXIMATELY 10 TEASPOONS), 50 MG OF SODIUM, 0 GRAMS FAT, 0 GRAMS.
Advertisements

Creating and Pricing Products that Satisfy Customers
Product Planning Chapter 30.
1 Branding ABC’s 2 PRODUCT DEVELOPMENT Evolving your product to stay ahead of the competition Gatorade -
Product Line and Mix  Product mix The composite of products that a company sells to consumers. A company's family of products. The composite of products.
Available Varieties Coke Zero Cherry Zero Vanilla Zero Sparkling (Core) 1 Available Varieties Coca-Cola Classic Caffeine Free Cherry Vanilla Available.
© 1997 South-Western College Publishing LHM Slides Created and Designed by Apple Mountain Software, Inc. Marketing Charles.
Gilbert A. Churchill, Jr. J. Paul Peter Chapter 9 Managing Existing Products Marketing.
THE COKE SIDE OF LIFE. GROUP MEMBERS Ali Rafaqat Naveed Ahmed Kashif Ali Muazzam Ali.
Chapter 12 Creating and Pricing Products. Learning Objectives  Identify factors that affect a target market.  Identify steps to create new products.
By Kyle Banchero. Background Company started in 1886 in Atlanta, Georgia when pharmacist John Pemberton discovered the drink Coca Cola company offers.
©2003 South-Western Chapter 8 Version 3e1 chapter Product Concepts 8 8 Prepared by Deborah Baker Texas Christian University.
C A I I B General Bank Management Marketing Management for Bankers MODULE D.
DECA PREP Product Planning
Product, PLC and Services Chapters What is a Product? Anything that can be offered to a market to satisfy a want or need. It is usually judged.
BUSINESS & SOCIETY Ethics and Stakeholder Management
Warm Up List your favorite brand for the following: Jeans Shampoo
Section 30.1 Product Planning, Mix, and Development
PRODUCT PLANNING.
Marketing Management for Media people 2 What is Marketing…?? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories?
Product Mix vs. Product Line Both manufacturers and retailers must decide on width and depth of a product mix. This is done with strategies that determine.
1 chapter Learning Objectives Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product.
1 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 8 Product Concepts 8 Canadian Adaptation prepared by Don Hill, Langara College.
1Chapter 9 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Product Concepts Prepared by Deborah Baker Texas Christian University Chapter.
Product Planning Section 8.1. Product Planning, Mix, and Development The nature and scope of product planning The concept of product mix The different.
Product Planning BMI 3C – Unit 2. Product Planning, Mix, and Development The nature and scope of product planning The concept of product mix The different.
1 Types of Consumer Products Unsought Products Unsought Products Specialty Products Specialty Products Shopping Products Shopping Products Convenience.
Chapter 9 Product Concepts. ‘Product’ Essentials TOTAL MARKETING EFFORTS TOTAL MARKETING EFFORTS Idea (ambiguous) Idea (ambiguous) Product (tangible)
Product, PLC and Services Chapters 9-11(sections).
Marketing Mix PRODUCT Ing. Martin Krištof spring 2005.
Product, PLC and Services Chapters What is a Product? Anything that can be offered to a market to satisfy a want or need. It is usually judged.
Copyright © 2002 by Nelson, a division of Thomson Canada Limited. Chapter chapter 9 Prepared by Angela Zigras, Seneca College Deborah Baker, Texas.
Game Theory Presented By: - Mrityunjay Sanwalot SMU II Sem.
©2002 South-Western Chapter 9 Version 6e1 chapter Product Concepts 9 9 Prepared by Deborah Baker Texas Christian University.
11/20/2015 Fourier Series Chapter /20/2015 Fourier Series Chapter 6 2.
PRODUCT/SERVICE MANAGEMENT AND PRICING 3.03 B Position company to acquire desired business image.
Why do we say “Drink up”, when gravity dictates that we drink down?
Fizzy Drink Weights By Alanna Halls May Goal To weigh cans of drink and compare weights.
M 112 Short Course in Calculus Chapter 1 – Functions and Change Sections 1.7 – Exponential Growth and Decay V. J. Motto.
1 P r o d u c t. 2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....
1Chapter 8 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning Product and Services Concepts Prepared by Deborah Baker Texas.
How many calories and sugars are in today’s most popular drinks? Do you drink you calories? How Sweet It Is.
4.2 c Product.
1 Product Concepts. 2 Product Everything, both favorable and unfavorable, that a person receives in an exchange.
PLUS.
Sparkling (Core) Diet Coke® Coca-Cola® Sprite® Coke Zero®
12/09/2018 Marketing Management MODULE D Arif Altaf.
New-Product Development and Life-Cycle Strategies
Marketing 11 Chapter 2 The External Marketing Environment
SSEMI4 The student will explain the organization and role of business and analyze the four types of market structures in the U.S. economy. c. Identify.
Chapter 10 Product, Branding, and Packaging Decisions
Marketing Management Dr. Aravind Banakar –
Marketing Management
Marketing Management
·------·.. D . Combo Double 9 Big Series Small Series I x 66 Twin Series x 666 Six Oevi1(6666)x 6666x 6666.
. Combo Double 9 Big Series Small Series I x 66 Twin Series x 666 Six Oevi1(6666)x 6666x 6666.
Distribution final project
Product Planning Chapter 30.
Product Planning Involves making decisions about those features that are needed to sell a business’s products, services, or ideas.
Product and Services Concepts
Product Planning.
Section 30.1 Product Planning, Mix, and Development
Section 30.1 Product Planning, Mix, and Development
Market Structures of Competition
*** Series PRS Version 1, ***
*** Series 3RS Version 1, ***
Warm Up List your favorite brand for the following: Jeans Shampoo
Warmup – 8/23 Solve the following equations for y: -6x + 2y = 18
Scientific Method Steps
Presentation transcript:

chapter 9 Product Concepts Prepared by Deborah Baker Texas Christian University Guruh Taufan Hariyadi Dian Nuswantoro University chapter Chapter 9 Version 6e Chapter 9 Version 6e

Gillette’s Product Lines and Mix 3 Gillette’s Product Lines and Mix Blades and Writing razors Toiletries instruments Lighters Mach 3 Series Paper Mate Cricket Sensor Adorn Flair S.T. Dupont Trac II Toni Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Width of the product mix Depth of the product lines Chapter 9 Version 6e

Product Line A set of related products or services offered by a single firm. COCA-COLA 1886 COCA-COLA 1960 FANTA 1961 SPRITE 1963 TAB 1966 FRESCA 1972 MR. PIBB 1974 SUGAR-FREE SPRITE 1982 DIET COKE 1992 "NEW" COKE, RENAMED COKE II NESTEA 1994 FRUITOPIA 1995 BARQ'S 1997 SURGE CITRA Source: Coca-Cola Web Site march 2000 Chapter 9 Version 6e

Product Mix The assortment of products offered by a firm. Product Mix Chapter 9 Version 6e

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.