June 18, 2008 Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1.

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Presentation transcript:

June 18, 2008 Tuning Enterprise Search Gilbane San Francisco | ottawa toronto

2

3 Why Bother Tuning?

Enterprise 2.0 Makes this Critical Intranet Policies Project Planning Initiation Process Signoff Template DocumentsForms | ottawa toronto

Define Success | ottawa toronto

Define Success | ottawa toronto

Measure Success | ottawa toronto

Follow the Searchers | ottawa toronto

Topology of Search | ottawa toronto

Topology of Search | ottawa toronto

Topology of Search | ottawa toronto Best Bets / KeyMatch Thesaurus / Query Expansion Authority / Biasing

ShortTail | ottawa toronto

Short-Tail Tactics | ottawa toronto

Short-Tail Tactics | ottawa toronto

Short Tail Tactics Take Top 100 Terms Group Thematically Work with SME to Identify Best Content | ottawa toronto

Mid Tail | ottawa toronto

| ottawa toronto

Mid-Tail Tactics | ottawa toronto

Mid Tail Tactics | ottawa toronto

Long Tail | ottawa toronto

Long-Tail Tactics | ottawa toronto

Long-Tail Tactics Tsenu.xml NGO non-government organization not for profit charity timeoff PTO form | ottawa toronto

Effectiveness | ottawa toronto

Two Closing Thoughts | ottawa toronto

Use Scenarios Scopes/Collections Interface Design Data Sources Vocabulary / Acronyms | ottawa toronto

How Not to Lose Your Job | ottawa toronto

| ottawa toronto

31

More Information whitepaper Best Practices: CMS & SEO CMS Governance Proven Approaches for GSA nonlinear.ca/blog | ottawa toronto

| ottawa toronto

| ottawa toronto

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