designthinkersacademy

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Presentation transcript:

designthinkersacademy CUSTOMER JOURNEY MAPPING designthinkersacademy EMOTIONAL STATUS OF PERSON A + Explain Emotions Name Profile Behaviour CONTEXT WHAT IS THE PERSONA TRYING TO DO? JOURNEY STAGES TOUCHPOINTS Customer’s Needs OPPORTUNITIES AREAS Barriers

designthinkersacademy CUSTOMER JOURNEY MAPPING designthinkersacademy + Explain Emotions Explain Emotions Customer’s Needs Customer’s Needs Barriers Barriers

designthinkersacademy CUSTOMER JOURNEY MAPPING designthinkersacademy EMOTIONAL STATUS + Explain Emotions CONTEXT WHAT THE PERSONA IS TRYING TO ACHIEVE? JOURNEY STAGE TOUCHPOINTS OPPORTUNITY AREAS Customer’s Needs Barriers