Cross-Cultural Business

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Cross-Cultural Business Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

International Business 5e Chapter Preview Describe culture and the significance of nations and subcultures Identify the components of culture and their impact on international business Describe cultural change and the relation between companies and culture Explain how the physical environment and technology affect culture Describe two frameworks for classifying cultures Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e

International Business 5e What is Culture? Set of values, beliefs, rules, and institutions held by a specific group of people Cultural literacy Detailed knowledge of a culture that enables a person to function effectively within it √ Ethnocentricity Belief that one’s own ethnic group or culture is superior to that of others X Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e

Culture Matters: Creating a Global Mind-set Cultural Adaptability Bridging the Gap Building Global Mentality Flexibility Is Key Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e

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