Evaluating the Impact of WHO Publications HIFA Evaluating Impact Working Group Teleconference - 03 October 2017

Context & Scope Context Scope Release of the Evaluation of the Impact of WHO Publications in 2016 External/neutral evaluation Six recommendations Scope Publications either in print or electronic media Produced between 2005 and 2014 Including publications in the six WHO official languages (Arab, Chinese, English, French, Russian, Spanish)

Recommendations Recommendations Develop a publication strategy Clearly identify information needs and target audiences Develop a more proactive dissemination strategy Better integrate quality assurance throughout the publication process Develop/implement M&E framework on reach, uptake and impact Publication strategies should include translation plans

Specific Actions Recommendation 5 Establish a monitoring system to track dissemination, uptake and reach of WHO publications. Create a monitoring approach to track readership, possibly using web analytics. Consider end-of-publication surveys on webpages to track use and usefulness Integrate the assessment of the impact of WHO publications as a cross-cutting component into future WHO programme evaluations.

Opportunity Working with HIFA Is true impact - in terms of health outcomes - measurable and feasible? How to monitor dissemination and uptake? How to measure impact? What indicators? Quantitative (uptake) vs. qualitative (impact) measures? A sustainable and recurring process?