Public Opinion, Propaganda & Interest Groups

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Presentation transcript:

Public Opinion, Propaganda & Interest Groups

Public Opinion – How formed? Personal back ground: how you grew up Mass Media: communication methods

Public Opinion – How formed? Public Officials – people you trust & vote for Interest Groups – group you join because you share those interests

Interest Groups Economic Interest Groups: An organization that supports economic interests. Examples: AFL-CIO [labor unions], AMA [for doctors]

Interest Groups Public Interest Groups: organizations that support causes that affect the lives of Americans in general. Examples: Common Cause, League of Women Voters

Interest Groups Ideological Groups – to promote certain ideas or types of people Examples: The National Association for the Advancement of Colored People [NAACP], National Organization for Women [NOW], National Rifle Association [NRA], Sierra Club

Interest Groups Influence Government Support candidates favorable to their issue Bring cases to court to right a wrong Try to persuade lawmakers to create laws that support their issues

Mass Media The mass media include both print and electronic modes of communication. Types of these include: newspapers, magazines, books, news letters, radio, TV, movies, and the internet.

Media’s Impact? Set public agenda – help show ‘important’ issues Watchdog role – keep government from doing wrong Candidates – seen as celebrities

What is Propaganda? A method used to persuade you to do something.

Name Calling & Card Stacking Name calling is giving an opponent a bad name http://www.youtube.com/watch?v=WV6mZfR258s Stacked Cards: presenting only one side of an argument and telling all that is good or bad about something/someone http://www.youtube.com/watch?v=U7SztN23Tsw

Bandwagon & Glittering Generality Bandwagon: persuading people to do something by letting them know others are doing it. http://www.youtube.com/watch?v=jvCTaccEkMI Glittering Generality: a statement that sounds good but is meaningless http://www.youtube.com/watch?v=tdnD3-nArRU

Testimonials & Endorsements using the words or a picture of a famous person to persuade you. http://www.youtube.com/watch?v=uDO9hP-xKL8

Symbols & Just Plain Folks Symbols: using symbols in commercials for appearances sake. Just Plain Folks: showing that a candidate is simply a ‘normal person’ like everyone else

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