MOBILE COMMERCE

Presenting By: Abhijit Ashok More. Ankita Ajay More. Prathmesh Kishor Mhatre.

OUTLINE What’s Mobile Commerce? Services of mobile commerce Mobile Computing Infrastructure Mobile payment Mobile Commerce Application Advantages and disadvantages of M-commerce Challenges of Mobile commerce Conclusion

INTRODUCTION M-commerce have been considered as being either one of these concepts – a technology, product or service – or as combination of the three. M-commerce is not just a transaction, but it extends to provide services and information. For example m-commerce is seen to possess some mobile applications which are used to provide a number of services. These services include mobile banking, payment, information and marketing services.

What is M-Commerce? M-commerce is the buying and selling of goods and services through wireless handheld devices. M-Commerce is the process of paying for services using a mobile phone or personal organizer. M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.

Mobile Commerce Mobile commerce (m-commerce, m-business)-any e-commerce done in a wireless environment, especially via the Internet Can be done via the Internet, private communication lines, smart cards, etc. Creates opportunity to deliver new services to existing customers and to attract new ones.

M-Commerce Services Mobile ticketing Content purchase and delivery Mobile banking Mobile Browsing Mobile Purchase Mobile marketing and advertising

Mobile ticketing Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue. Tickets can be booked and cancelled on the mobile device with the help of simple application downloads.

Content purchase and delivery Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

Mobile banking (M-Banking) Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money. Mobile Browsing Main article: Mobile browser Using a mobile browser-a World Wide Web browser on a mobile device-customers can shop online.

Mobile purchase Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device. Mobile marketing and advertising Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns.

Mobile Computing Infrastructure Hardware Cellular (mobile) phones Attachable keyboard PDAs Interactive pagers Other devices Notebooks Handhelds Smartpads Screenphones—a telephone equipped with color screen, keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelined—connected by wires to a network

Software Microbrowser Mobile client operating system (OS) Bluetooth—a chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF) Mobile application user interface Back-end legacy application software Application middleware Wireless middleware

Mobile payment Is an alternative payment method. Instead of paying with cash, cheque or credit cards, A consumer can use a mobile phone to pay for a wide range of services and digital or hard goods such as: Music, videos, ringtones, online game Transportation fare (bus, subway or train) Books, magazines, tickets

Mobile Commerce Application Google Android Google Android Market Apple Apple store The App Store is a digital application distribution platform for iOS developed and maintained by Apple.

Advantages of M-commerce Cover wild distance Mobile is the only technology which is now become necessary for any person in social and business life than computers. So, it is easy to reach users through M-Commerce. Consumer deals As more users use M-Commerce, there are lots of companies use M-Commerce site to reach them by giving different and better deals in comparison of their competitor.

Savings Companies try to reach to the consumer directly through M-Commerce, so users have no need to go far to the store physically and at the end it saves user’s time and money. Easy to use There is no need of skilled consumer. Buyers can have look thousands of items on their cell phones and there is no need of online checkout process.

Disadvantage of M-commerce Smart phone limitation Mobile has no big screen like desktop or laptops, so sometimes users tired to navigate more and more to choose just one item from thousands. It affects shopping rates. Habituate Every new technology has some problem at the starting phase. Here M-Commerce is new application, so sometimes people avoid to change which are rapidly change. As they are habituate to buy products from E-Commerce.

Risk factor Each business has its own risk. Same Mobile commerce is the growing field and a lot of investment in this field is become risky. Because technology change day by day. Moreover, there less security in wireless network, so in data transfer hacking chances are more. Connectivity Mobile commerce needs high speed connectivity of 3G. Otherwise it is become hectic for user to go through entire product purchase process.

M-Commerce Challenges Slow data transfer speeds on second-generation cellular networks, resulting in higher costs to customer More Web sites need to be designed specifically for small wireless devices. Keyboards and screens on cell phones are still tiny and awkward to use. Limitation Memory Power supplies Small screen size Lack of Javascript and cookies Types of pages accessible Speed Size of messages Cost

Conclusion The core of m-commerce is the use of a terminal (telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods. Mobile Commerce refers to any transaction with monetary value that is conducted via a mobile telecommunications network.

References http://en.wikipedia.org/wiki/Mobile_commerce http://en.wikipedia.org/wiki/Mobile_web http://en.wikipedia.org/wiki/Mobile_payment http://en.wikipedia.org/wiki/Micropayment