Care Bangladeshs Experience of Inclusive Business Workshop on Partnering for Inclusive Business July 20, 2013 Private Sector Engagement 1 Presented by Rubaba Anwar; Photo credits: Akram Ali & Rubaba Anwar, CARE Bangladesh

Why be inclusive? Share better! More equitable distribution of opportunities, income and services Use available resources better! Build capacity to boost productivity of underutilized resources 2

Being inclusive Workforce Empowerment Aggregation and Market Access Distribution and Market Access for the BoP 3

Framework for Inclusive Business Sourcing and Market Access Access to markets & Distribution Productive Workforce Core Business Social Investments BEE Policy makers Private Sector Evidence Base INNOVATIONS Finance Social Enterprise Technology

Aggregation and Market Access: Indigo returns home with prosperity 5

Nijera Cottage and Village Industries Pvt. Ltd. 6 Opportunity of aggregation and market access for sustainable sourcing -Legacy of indigo cultivation -Indigenous artisanship -Global high end fashion markets sensitivity to environment -Global fashion markets search for sustainably sourced dye for long term business

A We for Ourselves artisan owned initiative; Value chain formed by aggregating indigo farming, extraction, dyeing and stitching; Products sold to international buyers under the Living Blue brand. We for Ourselves: LIVING BLUE 7

Farmers Indigo cultivationIndigo extraction Workers Indoxyl rich liquid enhances soil fertility Workers; raw indigo sold Artisans Textiles purchased from traditional manufacturers Artisans Processed indigo Shibori, Arashi Dyeing & Drying Artisans Final products sold internationally Stitching and finishing BDT 2 million income generated for the local unions economy 8

Living Blue reaches out to the world LIVING BLUE What is in it for high end clothing and accessories retailers? Appeal to high value fashion markets Develop capacities and strengthen the source of sustainable natural dyeing Be externally reputed through promotion of: environment friendly dye poor peoples crafts and skills Carry out internal branding 9

Workforce Empowerment: capacity building and placement for urban poverty reduction 10

45 million people, 28% of the population live in urban Bangladesh. More than one third of the urban population live in slums and almost half of them are poor. YET Urban industries continue to suffer from inadequacy of skilled workers Rapid urbanization: Opportunity of workforce empowerment 11

UPPRs Workforce Capacity Building Mechanism 12 Market appraisal Private sector employer needs Community or impact group needs Matchmaking workshop to match employers needs and skills Training program design Private sector employers Womenempowerment,dignifiedemployment,solidarity building Business needs TrainingPlacement Monitoring and evaluation (M&E) and support Provision of training Absorption of trainees M&E of placement and need for further training Value-adding Innovations unrelated to core Supply Chain Development interventions

UPPRs attempts towards Workforce Empowerment 3,030 trained in Homestead Gardening and Medicinal Plant Production Skills Development by ACI Seed; 11,489 beneficiaries trained on Enterprise Development and Business Management (EDBM) by Synergy and Jobs; 120 trained on handicrafts by justice Advancement Team for Rehabilitation and Creation (JATRIC); 131 trained by Apex Adelchi Footwear Ltd. 13

Distribution and market access: marketing to the Bottom of the Pyramid consumers 14

Opportunity of BoP marketing in the dairy industry of Bangladesh Smallholders account for 90 percent of the domestic milk production Amongst the lowest yields in the world affecting: –farmers incomes –dairy processing industry e.g. Milk Vita, Pran, Aarong, Aftab, Akij etc. threatened by large dairy imports Poor access to inputs – feed and medicine – is a major obstacle to improving milk yields: –Underutilized market for dairy input suppliers 15

Krishi Utsho-Microfranchise Model Vet/DrugAI ServiceAnimal Feed Private Sector KU Shops Farmers Franchisee mobilization I Farmer awareness generation I Market linkage I Franchise Operating Manual & Processes I Training & Certification Information I Capacity Building & Technology Platform I Monitoring & Evaluation

The Krishi Utsho progress in BoP marketing 17 Over 50 input shops across Northern Bangladesh: Sirajganj, Rangpur, Natore, Bogra, Pabna, Kurigram Serving nearly 30,000 clients (40% SDVC dairy farmers) Average yearly sales growth: 35% 50% growth in milk yield with support from SDVC Project Product range: Cattle feed, medicine, treatment, artificial Insemination, diagnosis service, information access and poultry feed. 15 partners from the private sector

Lessons learnt 18 Private Sector Financial Institutions Government Donors Social Entrepreneurs NGOs

19 Thank you