Activity 1.11: exploring visual rhetoric

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Presentation transcript:

Activity 1.11: exploring visual rhetoric

Learning targets To examine PERSPECTIVE and SYMBOLIC IMAGES in print ads To explain how advertisers use composition and rhetoric to persuade viewers

shots and framing

Establishing shot: establishes setting or shows transition between locations

Long shot (aka full shot): from distance, full body; shows isolation or vulnerability

Medium shot: most common; waist up. Used to ground the story

Close up: takes up 80% of frame

Extreme close-up

Two-shot: includes 2 people equally; used for love scenes or important interaction

Camera angles

Eye level: taken from normal height; most common angle (90-95% of shots)

High angle: gives the appearance of weakness, powerlessness, being trapped

Low angle: from below; subject looks larger, stronger, more powerful; threatening