Communications session

What we will be doing in this session ? Why communicate? Member and steward preferences and behaviours How you communicate with members and each other How you can improve communications and how CSP HQ can help

Big Picture What the CSP says…

Why be effective communicators? Underpin our organising strategy – build the power and influence of the CSP Boost member involvement in wider campaigns in their communities Raising the profile of trade union issues within the CSP & CSP profile in the wide trade union movement

Why be effective communicators Demonstrate the value of being a member of the CSP and the work you do as reps Share intelligence on effective collective bargaining, campaigning and influencing Motivate and equip members and reps to deliver for themselves

Barriers – big picture National media 'captured' by corporate interests Westminster government not pro-Union Negative stereo types and myths about unions But objective conditions that weaken unions Cutting through the noise / info overload Less face-to-face contacts with members, fragmented workplaces, workloads

Opportunities – big picture Social media and spread of info tech – bypass Big Media cheaply and create horizontal networks Potentially greater leverage at local regional level – devolution, more friendly local media Changing union membership more like us Union and professional body

Understanding your Audience

CSP Member communication preferences Email preferred channel for two way communications Not big on social media – but growing: 22,000 follow @thecsp csp Twitter account, most will be members Mix of channels is best strategy

What do members like? Professional issues – of course! Pay, downbanding, pensions, but also work life balance (maternity rights) Employment advice eg 'Advice Line' in Frontline Examples of success, local and national Members 'doing it for themselves' – including interviews with reps

Stewards behaviours, preferences Face to face (with SNO) Email Steward specific comms via icsp, Stewards News but only minority read / access them regularly Nearly all on Facebook, 4 in 10 on Twitter BUT only small minority use social media for union activity

Social media and stewards – fast facts Of those who use Twitter / Facebook 83 per cent follow /like members in their trust board 41 per cent follow / like other csp stewards 22 per cent follow other trade unionists / campaigners

Common themes Information overload Lack of time Want more succinct / action based info Dissatisfied with icsp and CSP website Generally feel getting sufficient info on issues that matter to them

Plans underway Means to communicate: Revamping icsp / CSP website – 2017 Social Media – Facebook/whatsapp pilots What to communicate: Workplace wins Local reporting New reps

Session You said… Why communicate as a steward? With whom? Share info Raise profile To be more effective Gather feedback / opinions from members Negotiations Coordinate with other unions Raise concerns With whom?

Session You said… With whom? Members Management Other reps CSP – comms dept, SNO, training staff, (new) regional engagement officers and organisers Patients Staff side Politicians CCGs

Session Are we effective? Barriers To be continued… Time Lack of face-to-face with members Lack of burning issues

Communicating – your members

Things you could do - weekly Use email - icsp email ‘messaging’, internal email system and face-to-face where possible ‘Pro-active’ comms – reflect back what members are telling you share actions taken for members; Pass it on – share CSP relevant info (briefings, Frontline articles, )

Communicating - wider reps network, membership

Things you could do - weekly 5 min scanning the CSP weekly ebulletin 5 min checking into your icsp reps' network 1 tweet / retweet on employment matters

Things you could do - monthly 1 comment on CSP website news story 1 brief posting on your icsp reps' network 1 petition signed, letter sent to MP / AM or other small action promoted by ERUS, CSP affiliated orgs or TUC

Things you could do - annually 1 letter or quote supplied to frontline, or your local media Attend 1 TUC-backed public event (or 1 or more other members attendance secured)

Key contacts Frontline – letters and suggestions for stories frontline@csp.org.uk * Stewards News – gillt@csp.org.uk Twitter - @thecsp @KMiddletonCSP @cat_pope @jilly31 @Pfafc @tucnews @going_to_work * CSP website – log in and comment on any news item, Like It or Tweet

Tom Gill EMAIL gillt@csp.org.uk TWITTER @mrtomgill