Strategies in Tough Times FusionTomo’s Strategy

A Company’s four reactions to a crisis Cut Expenses Reduce the Staff Possibly Lower Prices Make it through the crisis in one piece A Company’s four reactions to a crisis

FusionTomo’s Four Reactions Invest in the business Use your current resources and staff towards new venues and even grow your team to achieve your new goals Be consistent with your prices and with the quality of your service Come out of the crisis bigger, stronger and ahead of your competition FusionTomo’s Four Reactions

Come out on Top Fall Behind Flexibility Adaptability Creativity Courage Fall Behind Being Non-Flexible Not adapting to change Sticking with old ideas Scared to take a step forward

Who can we target in a Crisis? Seniors Generation Y Generation X Baby Boomers 11,356,035 2,405,667 3,258,512 6,771,258 Who can we target in a Crisis?