Experiential Learning From the Classroom to the Boardroom Cynthia Keleman MA GFM Spring 2017

Benefits to Business Providing opportunity for experiential learning in the classroom Students partner with a local business or service organization to develop marketing plans and presentations Declare marketing strategies to meet goals and budgets Research and analysis of markets and industry trends Marketing defines how a company will drive business and flourish Upon completion, providing employers with work-ready employees

Benefits to Students Impacts student persistence both online and at local campuses Spurs engagement, ingenuity and creativity Students interact with business professionals Network with business world contacts Develop effective communications skills Learn marketing management and entrepreneurship skills Students working toward an occupation during academic career

Research Question What values and challenges does Experiential Learning provide students in their persistence to incorporate classroom and real world experiences into opportunities for business and entrepreneurship?