APRIL 2013 H KIEHL ALL-CLAD ARNO CALOR KRUPS LAGOSTINA MOULINEX ROWENTA SEB TEFAL Patent Right Enforcement in CHINA

INTRODUCTION SEB Increase in patent filing Experience in enforcing patent in CN (Actifry & Fresh Express cases) Problems & difficulties in enforcing patent in CN Conclusion Patent Right Enforcement in CHINA

GROUPE SEB is: The world leader of small domestic appliances. A mission : to improve the consumer's daily life : a "B to C" business. A strong innovation capacity : No. 20th in France with more than 100 new inventions applications per year since 2009 A strong trademarks portfolio : 4 major trademarks, 20 well known trademarks in their field. A worldwide presence : manufacturing in Europe, Brazil, USA and China, sales companies in any significant country. A stable shareholder association.

GROUPE SEB is … innovation since the beginning Pressure cooker Cocotte-minute® Non stick pan TEFAL® Smokeless fryer Steam station and enamel sole iron … Multi purpose food processor RONDO®, KALEO® On the table fun cooking (raclette, grills…) Mini vacuum cleaner DYMBO®, sucking head DELTA®

GROUPE SEB is … innovation always today Low fat fryer Hot water on demand Silent vacuum cleaner Food processor with multiple colorful tools Multi recipes yogurt maker Round bread maker

The direct client : the distribution Mass market Department stores Spécialist 6 INTRODUCTION

How to fry with little oil : direct strong hot air flow to the bottom of a pan where a paddle gently turn over the food = THE TECHNICAL PATENT The Shape which attract the attention of the consumer = THE DESIGN The name ACTIFRY to promote the buzz = THE TRADEMARK What is Intellectual Property for SEB ? Product protection under its 3 components presented to the consumer

Introduction to SEB INCREASE IN PATENT FILING Quality of anti-counterfeiting measures Technical collaboration with Chinese company Conclusion Patent Right Enforcement in CHINA

Patents filing in China increased x5 between 2002 and 2012 In small house appliances, numerous "Utility Patent" for details between technical patent and esthetical patent. Fierce and fast competition among Chinese companies for export orders Employee fast turn over raises question of weak confidentiality and lack of exclusivity Government subsidize patent filing and "innovative" companies Each variant of a subject may filed independently ( bread maker "baguette" rack ) Patent Right Enforcement in CHINA

Introduction to SEB Increase in Patent filing Experience in enforcing patent in CN (Actifry & Fresh Express cases) Problems & difficulties in enforcing patent in CN Conclusion Patent Right Enforcement in CHINA

IP Right counterfeit search : classic The classical manner : local commercial companies run "store check" and send pictures and samples to IP Department Written proof are requested Internet watch both in English and in Chinese language

The major information source is the huge Chinese Export Fair taking place twice a year in Guangzhou (April, October) A compulsory presence for Chinese small & medium size companies eager to export without having to maintain a costly foreign network. Numerous arguable products are for markets "free of rights" (Iran, Irak, Afrique, etc.) IP Right counterfeit search : fairs

Counterfeits does exists, at most 5/1000 of presented products. Ransom of glory : under Confucianism the student reproduces the master. A Complaint Desk put early in place by organizers and run by IPO and AIC competent persons. Compulsory representation by a Chinese lawyer so that the complaint file is perfect (on IP rights and formal details) When convinced, the IPO or AIC representative goes to the booth to have the counterfeit removed : possible fight. IP Right counterfeit search : classic

YIWU City : numerous shopping center for export, one dedicated only to Household appliances One visit per year necessary to watch for counterfeits As "quality engineer", it is normal to ask to visit the factory. Local AIC is willing to remove obvious counterfeit. IP Right counterfeit search : classic

Patent n°2 : During Search – June 2004 : Hot air flow circuity Patent N°3 during development : february 2006 Food stirring paddle Patent N°4 during development : february 2006 Food stopping means Cooking method by stirring under heat flow Patent n°1 PIONNIER : during Search –june 2004 Patent case example : Actifry Removable internal bowl Patent n°1b divisionnal during Développent -2006

Patent Case Example: Actifry In October 2009 (only two years after product launch), carbon copy of Actifry was displayed in the Fair: Complaint filed and copy removed, then a civil lawsuit. One year later, another competitor (the 2 nd competitor) modifies the product: halogen heating, fixed paddle for a turning bowl, but the heating flow stays the same : still withdrawn and a civil lawsuit is followed.

Patent Case Example: Actifry After the civil lawsuit, the 2 nd competitor further modifies its product to try to go around Actifry patents: closes the airflow behind the bowl for a smaller flow just above, Court Action on removable bowl

Patent Case Example: Actifry Other copies of Actifry: after the civil lawsuit, the competitor modified the product – doubles or removed the paddle

Patent Case Example: Fresh Express Patent No. 1 Utility model on anti- wedging means Patent No. 4 Design patent of the overall shape of Fresh Express Patent No. 3 Utility model on the transparent cover for the cutting tools Patent No. 2 Utility model on the driving organ

Patent Case Example- repeat infringement: Fresh Express In October 2010, carbon copy of the Fresh Express was observed during the fair: complaint filed and removed by the IPO, then a civil lawsuit. After the lawsuit, the competitor modified the overall shape but the modified product still infringed three um patents: two times of customs interception and two more civil lawsuits to finally stop the competitor from reproducing the relative patents again.

Introduction to SEB Increase in Patent filing Experience in enforcing patent in CN (Actifry & Fresh Express cases) Problems & difficulties in enforcing patent in CN Conclusion Patent Right Enforcement in CHINA

Problems & difficulties in enforcing patents in CN Collection of infringement evidence in a patent infringement case Notarized purchase – sometimes it is unfeasible to arrange the notarized purchase when the infringer is very cautious Official preservation of evidence – some local courts do not go to the defendants domicile to conduct evidence preservation because the judges are overloaded; the preservation usually cannot be arranged timely. Official preservation of property - some local courts do not seize the infringing products as property; the preservation measure usually cannot be arranged timely, either. Customs interception – high amount of customs bond

IPO was efficient to raid and destroy identical Design patent counterfeit (2002 – 2003) Then, small modifications brought lengthy discussions between infringer and administration. IPO requests that the cases be transferred to Court Court acted as powerful mediator as long as IP owner requests were reasonable (only destruction of product and of moulds, little monetary damages). But the question of evidence of counterfeit solely for export became difficult. The draft fourth revision of Chinas Patent Law may give the IPO more power to enforce patent. Patent case : IPO

Problems & difficulties in enforcing patent in CN Patent enforcement through the IPO - Advantage Some IPO (in Guangdong Province) can inspect the infringer to obtain evidence and identify the relative moulds The procedure is comparatively more simple than a civil lawsuit Disadvantage Some IPOs do not conduct the inspection The IPO cannot force the infringers to pay monetary compensation The administrative decision may go through the judicial review of the court before coming into effective

Problems & difficulties in enforcing patent in CN More power to be granted to local IPOs?? If preliminary evidence is presented, can the local IPO help the patentee to conduct official inspection timely to secure the evidence? After the IPO secures the evidence, the patentee can go to court with the evidence collected by the IPO? Power to fine the infringer in case of repeat infringement?

Introduction to SEB Increase in Patent filing Experience in enforcing patent in CN (Actifry & Fresh Express cases) Problems & difficulties in enforcing patent in CN CONCLUSION Patent Right Enforcement in CHINA

THANKS FOR YOUR ATTENTION