XS Event Sales By: Vishaal Pandya

Why XS? $150 Million Dollars in Sales Over 7 Million Cases Sold Over 84 Million Cans Sold Number 1 Privately Sold Energy Drink Number 1 Energy Drink Sold On-Line Easier to sell than SA8!!

XS Product Lines Blast! Mixers Cans & Shots

Open & Closed Events Open Events Closed Events - XS Energy Drink (IBO), Other Vendors & The Event - Most Patrons are there for “Fun on the Town” - Sell 2-10% of the Total Attendees Closed Events - XS Energy Drink (IBO), Venue & The Event - Most Patrons are there for a “Specific Reason” - Sell 25-50% of the Total Attendees

XS Event Sale Location Ideas High School Sports (Closed) Health Clubs/Gyms (Closed) Organized Sporting Events (Open) Town / Street Fairs (Open) Church Events (Basket?) Extreme Sporting (Open) Tree Climbing Competition (???)

Matching XS to Venues/Events Examples School - Opportunity for Smoothie Sales, Can Sales, Case Sales and Referrals Town / Street Fair - Opportunity for Single Can Sales, Case Sales and Referrals Bar / Lounge - Opportunity for Blast Mixer Sales and Referrals (B2B)

Rules of Conduct 4.3.3 Event Sales Approval Rules of Conduct 4.3.3 Event Sales - Login Search “Event Application” Download Print Fax in request form 30 days prior to your XS Event

Booking the Event Speak with the Event Coordinator (Person in charge of running the event) Get exact details of the day (Schedule of events). Is there a Vendor Fee or Kick Back/Donation? Exclusivity of Event (Are you the only Energy Drink Vendor?) Approximate number of attendees? Booth/Tent Location

XS Gear Essentials - 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths - XS Coolers and XS Banners - XS Sport/XS Signature Marketing Material - Raffle Cards/Comparison Charts/Flyers - XSPress Delivery forms - XS Apparel (Shirts & Hats)

Event Sales Setup Guidelines Arrive approximately an hour before to set up Use storage bins and carrying containers for ease of use Be sure you have access to electricity and water (if needed) Display marketing material & products just like a storefront Make your Booth big, bright & professional Select a location with heavy foot traffic and high visibility

“Marketing Maze Concept” Order / Purchase Pick Up / Follow Up

Active Marketing Don’t just stand there, do something! Asking “Yes” or “No” questions could lead to a “No” What flavor can I get for you? Have you ever heard of a ‘HEALTHY’ Energy Drink? Do you want 1 or 2? Did you get your free sample yet? Have you ever heard of XS? TIP: Be friendly, smile and lead people to your booth.

Follow Up / Pickup Build Rapport Get Referrals Ask friendly questions about the event. Say, “By the way I’m ‘_____’ and shake some hands. Smile and nod in agreement as they chat with you. Get Referrals Offer them to enter the “Free Raffle” while they Wait. (Jot down any notes on the back of the Ticket; like, their Favorite flavor.) - Let them know you’ll be following up with them in a couple of days.

Team Work Preliminary Meeting couple of Days Before Event Each Team Member should have a Responsibility Everyone must be Prepared with Product Knowledge All Team Members must know Pricing and Team Goals (Sales Goals & Product Movement)

A Business Perspective Treat It Like a Business Cost Low…Profits High! Don’t spend money; invest it! Quality Ingredients; but go to the source. Preparation of Ingredients. Identify your “Magic Number” for making pure profit.

Recipes THAT MAKE PROFIT!!! Man-Go-Nana-Madness Electric Lemon Mixer: 1/2 oz Vanilla Ice Cream: 1/2 Cup Lemon Lime Soda: 3 oz Med Banana: 1/2 Frozen Strawberry: 1/4 Cup Mango Concentrate: 1/4 Cup Ice: 1 Cup Soo-Berrry-Good Cran-Grape Mixer: 1/2 oz Vanilla Ice Cream: 1/2 Cup Lemon Lime Soda: 3 oz Med Banana: 1/2 Frozen Strawberry: 1/4 Cup Ice: 1 Cup WHOLESALE COST $1.00 RETAIL COST $4.00 $3.50 WHOLESALE COST $1.00 RETAIL COST $4.00 $3.50

Smoothie Math $4.00 - $1.00 = $3.00 $3.00 X 1000 = $3000

By: Vishaal Pandya