Lotteries – A Winning Ticket Warwick Bartlett, CEO Global Betting & Gaming Consultants

World Lottery GGY (US$ bn) Source: GBGC Analysis

US Lottery GGY (US$ bn) Source: GBGC Analysis

Lotteries – A Winning Ticket Warwick Bartlett, CEO Global Betting & Gaming Consultants

Italian Gambling Tax Revenues (US$ m) Source: GBGC Analysis

Lotteries – A Winning Ticket Warwick Bartlett, CEO Global Betting & Gaming Consultants

Bwin.PartyWilliam Hill Margin of Operating Profit20.3%30.1% Total Operating CostUS$950mUS$901m Net Profit Ratio6%13% ProfitUS$71mUS$258m Marketing SpendUS$400mUS$122m Bwin.Party vs. William Hill (2010) Source: Company Reports, GBGC Analysis

Marketing Spend 2009 US$ - Internet Companies 8

Marketing Spend Lotteries NY State Lottery$407million Camelot$562 million Florida$172 million 9

iGBGC Index Jan-2010 – Aug Source: GBGC Analysis

Lotteries – A Winning Ticket Warwick Bartlett, CEO Global Betting & Gaming Consultants

World Lotteries by % of Interactive Revenue in Total in Source: GBGC Analysis

LotteryPartnerArea Illinois State Lottery Northstar (GTECH+Scientific Games) Lottery management California LotteryViejas CasinoCross-promotion Loto QuebecJOAGRUPECasino know-how SciPlay California Online Poker Association (COPA) Online poker platform and management British Columbia Lottery and Gaming Corporation (BCLC) OpenBet Online lottery, sports betting and casino games BCLC and Loto QuebecGTECH G2Online poker platform Croatian LotteryIntralot Online lottery, betting and casino games Montenegro LotteryAmaya Gaming Online and text messaging lottery Serbian LotteryPlaytechOnline casino and poker LotterywestIntralot AustraliaOnline lottery and pool betting ChinaLot SynergyIGT and GTECHLottery terminals Newly Established Partnerships Source: GBGC Analysis

14 Interstate Lottery Collaborations Lottery Game Participating Jurisdictions EuroMillionsAustria, Belgium, France, Ireland, Luxembourg, Portugal, Spain, Switzerland, the UK Viking LotoDenmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Sweden Super Lotto Anguilla, Antigua, Barbados, the Dominican Republic, Jamaica, Turks and Caicos Islands, St. Maarten MegaMillions Arizona, Arkansas, California, Colorado, Connecticut, District of Columbia, Delaware, Georgia, Idaho, Iowa, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, US Virgin Islands, Vermont, Virginia, Washington, West Virginia, Wisconsin Powerball Arizona, Arkansas, Colorado, Connecticut, District of Columbia, Delaware, Georgia, Florida, Idaho, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, US Virgin Islands, Vermont, Virginia, Washington, West Virginia, Wisconsin Source: GBGC Analysis

15 VLT GGY per Machine in 2010 (US$k) Source: GBGC Analysis * Introduced in Oct-2010, by Jun-2011 GGY per VLT increased to US$32k

16 GBGCs Latest Reports Global Gambling Report – 1,500 pages, 55,000 data points Interactive Gambling Report – Data &Forecasts for the online sector Betting 0n Regulation

17 Tipp24 Revenues (US$m) Source: Company reports, GBGC Analysis

18 Zynga Source: GBGC Analysis Founded in 2007 Filed for an IPO in July 2011, hope to raise US$1bn Total revenues US$600m in 2010 (vast majority of players play for free) Around 34 million people played Zynga Poker monthly at the end of 2010

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