© 2008 Lockheed Martin Corporation. All Rights Reserved. Multi-Channel Data Capture Session 8– Data Capture: Internet/PDA, Manual Data Entry UNSD Regional Workshop on Census Data Processing for the English speaking African Countries: Contemporary technologies for data capture, methodology and practice of data editing Dar es Salaam, Tanzania, 9-13 June 2008 Fred Highland Census Practice Architect Lockheed Martin Transportation & Security Solutions

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 2 Elements of Multi-Channel Data Collection PaperPaper Traditional survey vehicle Traditional survey vehicle The ultimate contingency plan The ultimate contingency plan InternetInternet Lower cost Lower cost Easier to use Easier to use More accurate More accurate TelephoneTelephone Primarily help and assistance Primarily help and assistance Fulfilment (additional questionnaires, language guides) Fulfilment (additional questionnaires, language guides) Response for people with special needs Response for people with special needs Resolution of incomplete forms Resolution of incomplete forms (Field) personal enumeration(Field) personal enumeration Most expensive part of a Census Most expensive part of a Census Mostly manual Mostly manual Could benefit from automation Could benefit from automation Current trend toward Mobile Phones and PDAs Current trend toward Mobile Phones and PDAs

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 3 Independent Channels ApproachApproach Independently developed capture channels Independently developed capture channels AdvantagesAdvantages Allows optimization of each channel Allows optimization of each channel Adapts to legacy capture systems Adapts to legacy capture systems DisadvantagesDisadvantages No integration No integration Modal bias! Modal bias! Significant integration effort Significant integration effort

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 4 Internet-Centric Products ApproachApproach Web-based Solution at center of architecture Web-based Solution at center of architecture Internet Internet Core of architectureCore of architecture Telephone Telephone Agents use Intranet applicationsAgents use Intranet applications Paper Paper Form design adapted from internet design with additional attributesForm design adapted from internet design with additional attributes Field Field Based on Internet designBased on Internet design AdvantagesAdvantages Integrated Approach – avoids modal issues Integrated Approach – avoids modal issues Well suited for Internet and Telephone capture Well suited for Internet and Telephone capture IssuesIssues May be suboptimal for paper May be suboptimal for paper Field (PDA) and Internet not always compatible Field (PDA) and Internet not always compatible Infrastructure Costs (hardware and software) Infrastructure Costs (hardware and software) Scalability? Scalability?

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 5 Canada 2006 Capture, Edits and Coding System Canada 2006 Capture, Edits and Coding System Ottawa/Gatineau Moncton, Toronto, Edmonton Master Control System Updates (STC) Census of Population Data Management Information (STC) Census of Agriculture Images (STC) Census of Agriculture Data Census of Population and VR Images (STC) External Inputs Internet Response Channel (IRC) Internet Response Channel (IRC) External Outputs Software Libraries (Lockheed Martin Team) Coding and Edit Definitions (STC) Paper Responses (Public via Canada Post and Field via STC Shipments) Internet Responses (Public) Telephone Responses (Public) Telephone Follow-Up Responses (Public) Master Control System Updates (STC) Telephone Follow-up Requests (Public) Data Processing Centre (DPC) Data Processing Centre (DPC) Census Help Line (CHL) / Failed Edit Follow-Up (FEFU) Census Help Line (CHL) / Failed Edit Follow-Up (FEFU) Telephone Response Data FEFU Requests FEFU Resolution Data Management Information (STC) Management Information Telephone Help Requests (Public) Telephone Help Responses (Public) Software Libraries (Lockheed Martin Team) Software Libraries and Search Tools (Lockheed Martin Team) Internet Response Data SC_022d Action Cards (STC) Paper Forms, Attachments and VRs (STC) Internet Access/ Proxy IDs Internet Access/ Proxy IDs Confirmation/PIN Number (respondent) STC Response Database STC Response Database Data Queries (STC) Query Results (STC) STC HQ

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 6 US 2010 Decennial Response Integration System (as proposed) Paper Receipt Capture Validation Operations FDCA/Field Capture Integration Standardize Store Edit Deliver Archive Non-Response Follow-Up Response Channel Paper Internet Completion Assistance Internet FDCA/ Field Telephone Completion Assistance Follow-up Telephone Response Data Census Agency Enterprise Data Management Non-Response Follow-Up DRIS Portal Store Metrics Report Status Predict Progress Production Data Management Management Information Systems Security Quality Schedule Production System Management

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 7 Issues with Multi-Channel Data Collection Modal BiasModal Bias Question interpretation and response must be the same across modes – modal difference Question interpretation and response must be the same across modes – modal difference SecuritySecurity Internet – Hacking, Denial of Service, etc. Internet – Hacking, Denial of Service, etc. Paper – Anthrax, Risen, other NBC threats Paper – Anthrax, Risen, other NBC threats AuthenticationAuthentication Does the respondent represent the household? Does the respondent represent the household? Duplicate ResolutionDuplicate Resolution More channels, especially electronic, mean more duplicate responses More channels, especially electronic, mean more duplicate responses Receipt ControlReceipt Control Knowing the state of responses from creation to data delivery Knowing the state of responses from creation to data delivery Management InformationManagement Information Having the information to manage the Census enterprise Having the information to manage the Census enterprise

6/2/2014 © 2008 Lockheed Martin Corporation. All Rights Reserved. 8 Conclusion Census isnt as simple as it seemsCensus isnt as simple as it seems Capturing all the data, accurately and delivering on time is hard Capturing all the data, accurately and delivering on time is hard Multi-Channel Census Data Collection must address many issuesMulti-Channel Census Data Collection must address many issues Completeness Completeness Scalability Scalability Data quality and consistency Data quality and consistency Security and authentication Security and authentication Channel data integration Channel data integration Management information Management information It takes planning, the right solution and census experience to be successful!It takes planning, the right solution and census experience to be successful!