Ford OWNER LOYALTY OPPORTUNITY June 8, 2016

Strong loyalty among Ford owners is also visible on KBB.com OEM loyalty average on KBB.com is 45.3%2 1. Source: KBB.com Omniture Traffic *Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand 2. Source: KBB.com Omniture Traffic, Q1 2016

How KBB.com measures owner loyalty KBB.com’s reach among car researchers provides unmatched insight Brand Owners Seeking Trade-in Value… …AND Shopping Same Brand in New Car More people use KBB.com to determine trade-in values than all other sources combined4 1: Kelley Blue Book Web Analytics. Visits to Owners Trade-In VDP for the full year of 2014. 4: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader

Ford’s owner loyalty is a valuable trait Shoppers are mostly undecided, and owner satisfaction can automatically keep a brand in consideration for the next purchase 6 in 10 Buyers are open to vehicles across makes when they shop1 64% Compare different models online during the shopping process2 2nd Ford owner loyalty ranking among all makes on KBB.com3 1. Source: 2016 Car Buyer Journey provided by Autotrader and Kelley Blue Book QS10. Thinking back to when you first considered purchasing a vehicle, which of the following best describes your purchase intention? 2. Source: 2016 Car Buyer Journey provided by Autotrader and Kelley Blue Book Q9a. Which of the following did you do online? 3. Source: KBB.com Omniture Traffic, Q1 2016

OWNER LOYALTY GATEWAY Increase the relevance of Ford’s loyalty claims among KBB.com shoppers All-new, KBB.com-built shopping hub revealing brands with the highest owner loyalty, as measured by the site* Includes exclusive branding presence and increased exposure for Ford Owner Loyalty information is not available anywhere else on KBB.com Mocks are concept only. Actual design and layout of product is subject to change upon production. *Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand Source: KBB.com Omniture Traffic, Q1 2016

OWNER LOYALTY GATEWAY Increase the relevance of Ford’s loyalty claims among KBB.com shoppers “Accordion” menu lists top makes in order of Owner Loyalty, as measured by KBB.com* Ford’s information automatically expanded within the accordion Ford leaderboard at top of the page Promotion of Ford content on KBB.com Most popular models shopped by Ford owners shown; models click through to KBB.com pricing page 1 3 2 1 5 2 3 4 4 5 Mocks are concept only. Actual design and layout of product is subject to change upon production. *Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand Source: KBB.com Omniture Traffic, Q1 2016

PRICING PAGE PROMOTION TILE Capture shoppers who are ripe for finding a new vehicle to research All-new, fixed tile on the New Car pricing page that encourages shopping by owner loyalty Tile remains in-view as user scrolls down the pricing page for maximum viewability Pricing page is the final step in researching a given vehicle, opening the door to expand the shopper’s consideration set Mocks are concept only. Actual design and layout of product is subject to change upon production. Source: KBB.com Omniture Traffic, Q1 2016

OWNERS TEXT LINK BUNDLE Entice Owners to learn about top loyalty makes before deciding which new models to research Integrated opportunity along each page of the Owners trade-in valuation process Highly visible locations near the top of each page’s main content Influence shoppers who are likely preparing to shop for a new vehicle Mocks are concept only. Actual design and layout of product is subject to change upon production.

OWNER LOYALTY GATEWAY – SMARTPHONE EXTENSION Help shoppers on-the-go discover Ford’s stellar loyalty ranking KBB.com-built extension of owner loyalty content and utility to smartphones 300x50 and 300x250 entry points allow for flexible targeting and flighting Content will live on a dedicated, mobile-optimized page that functions similar to the desktop version Mocks are concept only. Actual design and layout of product is subject to change upon production.

appendix

OWNER LOYALTY GATEWAY: Additional Traffic Drivers Featured Content Tab Toolbar Mocks are concept only. Actual design and layout of product is subject to change upon production. *Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand

OWNER LOYALTY GATEWAY: In-page Ford Enhancements Non-Ford OEM Expanded Only 3 models shown No brand editorial promotion Mocks are concept only. Actual design and layout of product is subject to change upon production. *Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand

OWNER LOYALTY GATEWAY: Full Smartphone Landing Page Mocks are concept only. Actual design and layout of product is subject to change upon production. *Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand