In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.

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Presentation transcript:

In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of “Total Minutes Spent” By Digital Category Sports Category News Category Entertainment (TV-Type) Left to your own devices Source: VAB analysis of comScore Media Metrix Key Measures multi-platform (desktop + mobile) data, March 2018, based on total minutes within comScore defined categories – Sports, General News, Entertainment-TV. P2+ = (Desktop P2+, Mobile 18+)