external environment: the five forces model

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Presentation transcript:

external environment: the five forces model Business Strategy external environment: the five forces model

Readings for Week Two Five forces analysis https://www.strategicmanagementinsight.com/tools/porters-five- forces.html Five forces analysis: Amazon http://panmore.com/amazon-com-inc-five-forces-analysis- recommendations-porters-model Five forces analysis: Starbucks Coffee http://panmore.com/starbucks-coffee-five-forces-analysis-porters- model

Industry Structure/Five Forces Model Threat of entry Bargaining power of suppliers Bargaining power of buyers Substitute products Rivalry

Industry Life Cycle Introduction Growth Maturity Decline

Determinants: Threat of Entry Capital requirement Strength of existing brands and trademarks Level of government regulation Customer loyalty/switching costs Product similarity

Determinants: Supplier Power Number of suppliers Switching costs Potential for forward integration Options for substitutes Scarcity of supplier resources

Determinants: Buyer Power Number of buyers Switching costs Potential for backward integration Options for substitutes Buyer price sensitivity

Determinants: Substitutes Price/quality of substitutes Switching costs

Determinants: Rivalry Number of competitors Exit barriers Industry growth Product differentiation Relative size Customer loyalty