external environment: the five forces model Business Strategy external environment: the five forces model
Readings for Week Two Five forces analysis https://www.strategicmanagementinsight.com/tools/porters-five- forces.html Five forces analysis: Amazon http://panmore.com/amazon-com-inc-five-forces-analysis- recommendations-porters-model Five forces analysis: Starbucks Coffee http://panmore.com/starbucks-coffee-five-forces-analysis-porters- model
Industry Structure/Five Forces Model Threat of entry Bargaining power of suppliers Bargaining power of buyers Substitute products Rivalry
Industry Life Cycle Introduction Growth Maturity Decline
Determinants: Threat of Entry Capital requirement Strength of existing brands and trademarks Level of government regulation Customer loyalty/switching costs Product similarity
Determinants: Supplier Power Number of suppliers Switching costs Potential for forward integration Options for substitutes Scarcity of supplier resources
Determinants: Buyer Power Number of buyers Switching costs Potential for backward integration Options for substitutes Buyer price sensitivity
Determinants: Substitutes Price/quality of substitutes Switching costs
Determinants: Rivalry Number of competitors Exit barriers Industry growth Product differentiation Relative size Customer loyalty