Country selection process SelfPackaging SELFPACKAGING Country selection process

Source: Google Analytics PAGE VIEWS SelfPackaging (Dec. 7th – March 10th) Source: Google Analytics

Source: Google Analytics PAGE VIEWS SelfPackaging (Dec. 7th – March 10th) Source: Google Analytics

Source: Google Analytics PAGE VIEWS PER CITY SelfPackaging (Dec. 7th – March 10th) Source: Google Analytics

ORDERS SelfPackaging (Dec. 7th – March 10th) December January February

COUNTRIES SelfPackaging OPTIONS Greece UK Italy Germany Portugal

GREECE COUNTRIES Page views 4th ranking position in page views. SelfPackaging GREECE Page views Population: 11.000.000 4th ranking position in page views.

GREECE COUNTRIES Page views per city SelfPackaging GREECE Page views per city Athens: 1st ranking position in page views* *(not set) = Google user’s account: Data not available

GREECE Orders COUNTRIES 8 orders from Greece SelfPackaging GREECE Orders 8 orders from Greece Average ticket value: 163.54 €* Free shipping 95€ (Dec. 7th – March 10th) *VAT included

COUNTRIES SelfPackaging GREECE Social Networks: Facebook

GREECE COUNTRIES Social Networks: Facebook SelfPackaging GREECE Social Networks: Facebook 3,226 likes from Greece (Total number of ‘Likes’ 11.593) Athens: 1st popular city on SelfPackaging English Facebook Fan Page Thessaloniki: 3rd popular city on SelfPackaging English Facebook Fan Page After English, Greek is the most popular language on SelfPackaging English Facebook Fan Page. They are very participative on our Facebook Fan Page (likes)

GREECE COUNTRIES Take into account… SelfPackaging GREECE Take into account… They have a similar culture and liking for handmade. It is really helpful for our company and products. After yhe UK and the USA, Greece is the following country in page views and social networks rankings. Shipping cost is a bit expensive (from 25.6€)

UNITED KINGDOM COUNTRIES Page views SelfPackaging UNITED KINGDOM Page views Population: 63,750,000 2nd ranking position in page views.

UNITED KINGDOM COUNTRIES Page views per city SelfPackaging UNITED KINGDOM Page views per city London: 2nd ranking position in page views* *(not set) = Google user’s account: Data not available

UNITED KINGDOM Orders COUNTRIES 17 orders from the UK SelfPackaging UNITED KINGDOM Orders 17 orders from the UK Average ticket value: 96.14 €* Free shipping 95€ (Dec. 7th – March 10th) *VAT included

COUNTRIES SelfPackaging UNITED KINGDOM Social Networks: Facebook

UNITED KINGDOM COUNTRIES Social Networks: Facebook SelfPackaging UNITED KINGDOM Social Networks: Facebook 3,624 likes from the UK (Total number of ‘Likes’ 11.593) 3 cities are in Top 10 popular cities on our Facebook Fan Page: - London: 2nd popular city on SelfPackaging English Facebook Fan Page - Manchester: 6th position - Birmingham: 10th position - Dublin (Ireland): 7th position English is the main language (British English) on SelfPackaging English Facebook Fan Page.

UNITED KINGDOM COUNTRIES Take into account… SelfPackaging All our strategy is focused on this country. We will ‘lost’ most of our investment if we decide not to take the UK into account. STATISTICS - Page views: 2nd position - Page views per city: London 2nd ranking position in page views per city - Social networks: Most of the followers (31% on Facebook Fan Page and 51% on Twitter profile) We don’t need more investment in translations (translation costs are around 3,500 €) English is the main language (British English) of our online visitors The same strategy is applied for Ireland and it helps us ‘prepare the USA market’ (most of the British blogs where we have a banner have a large number of North American readers because they use the same language) Baking and handmade are popular in the UK. Take into account…

COUNTRIES SelfPackaging UNITED KINGDOM Take into account…

PORTUGAL COUNTRIES 6th position ranking in page views SelfPackaging Population: 10,487,000 6th position ranking in page views

Brazil PORTUGAL COUNTRIES SelfPackaging PORTUGAL However, we have another important country which speaks Portuguese… Brazil

PORTUGAL COUNTRIES 11th position in the page views ranking SelfPackaging PORTUGAL BRAZIL POPULATION: 201,032,714 11th position in the page views ranking

PORTUGAL COUNTRIES Page views per city SelfPackaging PORTUGAL Page views per city Lisbon: 8th ranking position in page views* *(not set) = Google user’s account: Data not available

PORTUGAL Orders COUNTRIES 7 orders from Portugal SelfPackaging PORTUGAL Orders 7 orders from Portugal Average ticket value: 84,20 € (Dec. 7th – March 10th) *VAT included

COUNTRIES SelfPackaging PORTUGAL Social Networks: Facebook

PORTUGAL COUNTRIES Social Networks: Facebook SelfPackaging PORTUGAL Social Networks: Facebook 1,243 likes from Portugal (Total number of ‘Likes’ 11.593) Lisbon: 4th popular city on SelfPackaging English Facebook Fan Page Porto: 9th position Portuguese: 5th position ranking in language (Portuguese from Portugal)

PORTUGAL COUNTRIES Take into account… SelfPackaging PORTUGAL Take into account… Shipping costs are cheaper than the other countries (like the Spanish ones) They have a similar culture and liking for handmade. It is really helpful for our company and products. After Greece and Italy (the UK and the USA), Portugal is the following country in page views, orders and social networks rankings. What about Brazil? (we will be in the American continent)

GERMANY COUNTRIES Page views 7th position in the page views ranking SelfPackaging GERMANY Page views Population: 80,585,700 7th position in the page views ranking

GERMANY COUNTRIES Page views per city SelfPackaging No German cities here. First German city: 59th position: Berlin (not set) = Google user’s account: Data not available

GERMANY Orders COUNTRIES 2 orders from Germany SelfPackaging GERMANY Orders 2 orders from Germany Average ticket value: 95,2* € Free shipping 95€ (Dec. 7th – March 10th) *VAT included

GERMANY COUNTRIES Social Networks: Facebook SelfPackaging GERMANY Social Networks: Facebook 51 likes from Germany (Total number of ‘Likes’ 11.593)

GERMANY COUNTRIES Take into account… Large population SelfPackaging GERMANY Take into account… Large population Same shipping costs = France, Italy or the UK. We don’t have a lot of page views from Germany

ITALY COUNTRIES Page views 3rd position in the page views ranking SelfPackaging ITALY Page views Population: 61,000,000 3rd position in the page views ranking

ITALY COUNTRIES Page views Milan: 6th ranking position in page views SelfPackaging ITALY Page views Population: 61,000,000 Milan: 6th ranking position in page views Rome: 7th ranking position in page views

ITALY Orders COUNTRIES 13 orders from ITALY SelfPackaging ITALY Orders 13 orders from ITALY Average ticket value: 93,44€* (Dec. 7th – March 10th) *VAT included

COUNTRIES SelfPackaging ITALY Social Networks: Facebook

ITALY COUNTRIES Social Networks: Facebook SelfPackaging ITALY Social Networks: Facebook 1,820 likes from Italy (Total number of ‘Likes’ 11.593) Rome: 5th popular city on SelfPackaging English Facebook Fan Page Milan: 8th popular city on SelfPackaging English Facebook Fan Page After English and Greek, Italian is the most popular language on SelfPackaging English Facebook Fan Page. They are very participative on our Facebook Fan Page (likes)

*With almost no investment COUNTRIES SelfPackaging ITALY Take into account… They have a similar culture and liking for handmade. It is really helpful for our company and products. After the UK and USA, Italy is the following country in page views*. 2nd ranking position in orders (after the UK)*. Same shipping costs = France, Italy or the UK. Large population *With almost no investment