Michael Wolf James Williamson

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Presentation transcript:

Michael Wolf James Williamson Creatine Michael Wolf James Williamson

Survey Who has purchased creatine in the past? Were you an informed consumer? Knowledge of what it was?

What Is Creatine? Types- Monohydrate, Hydrochloride, and Liquid A compound formed in protein metabolism, that is involved in the supply of energy for muscle contractions. Around 95% of creatine in the human body is stored in skeletal muscle A fuel source for ATP

How Does It Work? Once creatine is consumed in the body, it turns into phosphocreatine which serves as a storage reservoir for generating ATP. ATP is then used as the source of energy for muscle contraction and quick energy. Creatine can be naturally found in the body, however, supplements can help enhance the effects. Creatine is most effective in High Intensity Training. Provides energy to Type 2 muscle fibers to ensure they do not prematurely fatigue

Benefits The benefits of creatine are: Enhances the body's ability to do high intensity work Helps enhance muscle recovery Improves Anaerobic capacity Enhances Muscle Volumization Boosts brain function Improves glucose tolerance

Who Should Take Creatine? Athletes and bodybuilders Explosive sports Vegetarians- helps to improve their performance and their muscle mass status The aging population People who suffer from neurodegenerative diseases

Advertising 400 million USD annually spent on creatine GNC spends 50-60 billion yearly Does the brand matter? Benefits over exaggerated

Costs GNC Pro Performance: Bottle: 31.99 Price per serving: .20 (161 servings) Optimum Nutrition: Bottle: 29.99 Price per serving:.25 (120 servings) Cellucor: Bottle: 49.99 Price per serving:.99 (50 servings)

Are The Claims True? Does creatine really work? Yes, creatine is effective in those participating in anaerobic exercises within 5-8 seconds Movements lasting longer will not benefit loading phase may be beneficial Side Effects: Nausea, cramping, dizziness, diarrhea, swelling

Misconceptions Does creatine cause bloating? Creatine is for all athletes. You do not need to supplement it. It is 100% safe. Is it harmful to your kidneys/liver? The more the better?

Works Cited http://www.bodybuilding.com/fun/animalpak22.htm http://www.bodybuilding.com/fun/drobson181.htm http://www.medicalnewstoday.com/articles/263269.php