© 2011 Burning Glass International Inc. – Proprietary and Confidential Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence Real-Time Jobs Data – Leveraging Advanced Technology to Understand and Better Target Emerging Industries April 26, 2011 PRESENTED BY: Yustina Saleh, Ph.D, Director of Analytics and Strategic Research

2 Credits and Disclaimer 2 This report was funded by a grant awarded by the U.S. Department of Labors Employment and Training Administration. The report does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. State of Arizona has the copyright to this report. Internal use by an organization and/or personal use by an individual for non-commercial purposes is permissible. All other uses require the prior authorization of the copyright owner.

3 About Burning Glass >Since 1999, leading developer of intelligent recruitment technologies, including parsing, data extraction and analysis, and pattern-based matching. >Holder of multiple patents in human capital analytics and predictive matching. >Clients include: Public Sector: Statewide deployments in the workforce systems of 12 U.S. states; Supporting the efforts of the eight northeastern states under a U.S. DOL grant to define, identify, and inventory green jobs. Staffing Companies: Adecco, Kelly Services, Michael Page, Manpower, Randstad, Volt, etc. Employers: Google, Accenture, General Electric, etc. Job Boards: LinkedIn, Dice, JobFox, News Corporation, Trinity Mirror, and several of the largest job boards in the U.K., South Africa, India, and Australia. © 2011 Burning Glass International Inc. – Proprietary and Confidential

4 Beauty…. Real-time LMI data has the potential to answer these questions and many others: >Which jobs are in greatest demand in my state or county? >What are the specific education, skill, and experience requirements of those jobs? >Which employers are hiring now and what skill sets are they hiring for? >How does the talent supply compare to employer skill demands? >How aligned is any given occupational training program to current and emerging skill requirements? >Which employers and occupations should a program target to help more of its graduates secure employment in a tight labor market? © 2011 Burning Glass International Inc. – Proprietary and Confidential

5 …and the Beast But deriving actionable data from real-time job postings is a thorny business: Occupation and industry information is broad and general Information about location, required skills and/or education can be sparse or lack detail Duplication of job openings occurs frequently and is not always easily detected Some occupations tend not to use online job ads for recruitment Job posting information can be ambiguous (sometimes purposefully) © 2011 Burning Glass International Inc. – Proprietary and Confidential

6 It All Comes Down to the Job Description Company Profile Clark Research International (CRI) offers clients a breadth of multidisciplinary skills including research science, policy analysis, economic analysis, and data collection and analysis. Job Description CRI seeks a full-time IT project manager for our Boston office. He/she must be able to build strategic partnerships; communicate project value to business managers; and be able to create and recycle operational and technical solutions. Should have strong background with software development, preferably in C++, with experience in implementing Sybase. Responsibilities include environmental assessment, documentation, process improvement, systems testing, and training. Compensation & Benefits Salary: $70,000 per year. Benefits: Medical, dental, and child care available. Requirements: BA/BS with years of experience or the equivalent combination of education and experience; PMP Certification required. © 2011 Burning Glass International Inc. – Proprietary and Confidential

7 Company Profile Clark Research International (CRI) offers clients a breadth of multidisciplinary skills including research science, policy analysis, economic analysis, and data collection and analysis. Job Description CRI seeks a full-time IT project manager for our Boston office. He/she must be able to build strategic partnerships; communicate project value to business managers; and be able to create and recycle operational and technical solutions. Should have strong background with software development, preferably in C++, with experience in implementing Sybase. Responsibilities include environmental assessment, documentation, process improvement, systems testing, and training. Compensation & Benefits Salary: $70,000 per year. Benefits: Medical, dental, and child care available. Requirements: BA/BS with years of experience or the equivalent combination of education and experience; PMP Certification required. Reading Job Postings – Conventional Technology Traditional Extracts: Job title: IT Project Manager O*NET: (Information Technology Project Managers ) NAICS (Other Scientific and Technical Consulting Services ) Location: Boston © 2011 Burning Glass International Inc. – Proprietary and Confidential

8 Company Profile Clark Research International (CRI) offers clients a breadth of multidisciplinary skills including research science, policy analysis, economic analysis, and data collection and analysis. Job Description CRI seeks a full-time IT project manager for our Boston office. He/she must be able to build strategic partnerships; communicate project value to business managers; and be able to create and recycle operational and technical solutions. Should have strong background with software development, preferably in C++, with experience in implementing Sybase. Responsibilities include environmental assessment, documentation, process improvement, systems testing, and training. Compensation & Benefits Salary: $70,000 per year. Benefits: Medical, dental, and child care available. Requirements: BA/BS with years of experience or the equivalent combination of education and experience; PMP Certification required. Burning Glass Added Extracts: Full location: MSA (14460); LMA (MT257165); Geocode: , Min experience: 2-4 years, Level=2 Education Attainment: Bachelors Major: Computer Science, Salary: $70,000 base salary Benefits: Medical, Dental, Wellness, Childcare Type of Job: Full-time General Skills: Collaboration; Communications Specific Skills: IT Design; Process Improvement; Testing; C++, Sybase Certificates/Certifications: PMP Number of Positions: Single Reading Job Postings – The Burning Glass Difference Traditional Extracts: Job title: IT Project Manager O*NET: (Information Technology Project Managers ) NAICS (Other Scientific and Technical Consulting Services ) Location: Boston © 2011 Burning Glass International Inc. – Proprietary and Confidential

9 Detailed Coding Our patented text mining engine codes up more than 70 facts from each job listing Actionable Real-Time Intelligence Detailed data on skill gaps and employers specific skill, qualification, and certification needs Job Spidering Our spiders collect job information from more than 16,000 job boards and employer websites Deduplication & Clean Up (Done Twice) The millions of job postings we collect are screened thoroughly for duplicates and inappropriate content © 2011 Burning Glass International Inc. – Proprietary and Confidential How We Do It

10 Real-Time Data Aggregation, Extraction & Analysis: An Evolving Art > Whats state-of-the-art has evolved significantly – even over the last twelve months > Expansion of universe of sites from which jobs are collected to include thousands of additional small- and mid-sized employers > Application of text segmentation to aid in distinguishing relevant content > Enhancement to coding and deduplication algorithms to leverage a broader range of content features > Context-based disambiguation of skill identification and other elements > Improved skill clustering and sub-clustering, including skill-based emerging sector identification © 2011 Burning Glass International Inc. – Proprietary and Confidential

11 Company Profile Clark Research International (CRI) offers clients a breadth of multidisciplinary skills including research science, policy analysis, economic analysis, and data collection and analysis. Job Description CRI seeks a full-time IT project manager for our Boston office. He/she must be able to build strategic partnerships; communicate project value to business managers; and be able to create and recycle operational and technical solutions. Should have strong background with software development, preferably in C++, with experience in implementing Sybase. Responsibilities include environmental assessment, documentation, process improvement, systems testing, and training. Compensation & Benefits Salary: $70,000 per year. Benefits: Medical, dental, and child care available. Requirements: BA/BS with years of experience or the equivalent combination of education and experience; PMP Certification required. Everything But the Kitchen Sink: The Limitations of Keyword Analysis Extracted Skills Research Science Policy Analysis Economic Analysis Data Collection & Analysis Strategic Partnership Building Communications Recycling Software Development C++ Sybase Environment Assessment Technical Documentation Process Improvement Systems Testing Training Child Care © 2011 Burning Glass International Inc. – Proprietary and Confidential

12 Honing in on Actual Skills – The Benefits of Skill Sub-Cluster Analysis Extracted Skills Research Science Policy Analysis Economic Analysis Data Collection & Analysis Strategic Partnership Building Communications Recycling Software Development C++ Sybase Environment Assessment Technical Documentation Process Improvement Systems Testing Training Child Care Company Profile Clark Research International (CRI) offers clients a breadth of multidisciplinary skills including research science, policy analysis, economic analysis, and data collection and analysis. Job Description CRI seeks a full-time IT project manager for our Boston office. He/she must be able to build strategic partnerships; communicate project value to business managers; and be able to create and recycle operational and technical solutions. Should have strong background with software development, preferably in C++, with experience in implementing Sybase. Responsibilities include environmental assessment, documentation, process improvement, systems testing, and training. Compensation & Benefits Salary: $70,000 per year. Benefits: Medical, dental, and child care available. Requirements: BA/BS with years of experience or the equivalent combination of education and experience; PMP Certification required. © 2011 Burning Glass International Inc. – Proprietary and Confidential

13 Case Study: Understanding the Emerging Green Economy in Arizona © 2011 Burning Glass International Inc. – Proprietary and Confidential

14 Real-Time Job Listings Green O*NET Green Skills Green Certs Green Employers Green Contexts Auto-code jobs based on Green O*NET definitions Extensive qualitative review of auto-coded jobs to validate what is truly green Validated green jobs are mined to expand green skill / cert / context lists to include real-world requirements & improve ongoing identification Defining & Identifying Green: The Burning Glass Approach © 2011 Burning Glass International Inc. – Proprietary and Confidential

15 Green Sub-ClusterIllustrative Skills Conservation & Natural Resource Management Soil conservation, habitat management, conservation planning, water supply Energy Efficiency Analysis Energy audits and assessments, energy management, energy analysis, green project management Environmental Regulation & Protection Energy/environmental law, environmental permitting, environmental inspection, environmental protection, remediation, pollution control, environmental safety Green Building & Installation Green building, installation, green facilities design, green application (e.g. solar panel application), green technician work (e.g. power plant technician, HVAC technician), solar installation Burning Glass Green Sub-Clusters: A Skills-Based Categorization © 2011 Burning Glass International Inc. – Proprietary and Confidential

16 Green Sub-ClusterIllustrative Skills Green Process Water treatment, green operations, green processes, green power production, green product production, green manufacturing Environmental Education & Training, & Public Awareness Environmental education, community outreach green products, green financial products, energy incentives, green incentives Green Research & Development Environmental research, green product design, green product development, environmental studies, hydrology, geology, energy engineering, environmental engineering Renewable/Alternative Energy Alternative fuel, solar energy, geothermal energy, wind power, hydropower, geothermal systems, alternative energy design Green Skill Sub-Clusters (cont). © 2011 Burning Glass International Inc. – Proprietary and Confidential

17 How We Identify Green Jobs – Examples TECHNICAL SERVICES MANAGER ( ) This position is responsible for defining and providing technical business solutions and system architecture to wind and energy industry clients. The position will work with customers in identifying their energy analysis needs; lead the solutions definition and implementation process … SENIOR INTERIOR DESIGNER ( ): Responsibilities: develop design concepts while adhering to regulatory requirements and encouraging the principles of environmental efficiency and sustainability … Knowledge and experience in AUTOCAD and MS Office suite. EB (Existing Buildings) Sales Professional ( ): Professional providing environmentally friendly solutions in the green" industry - skills required - green building, LEED, indoor air quality (IAQ) monitoring programs, green building certification, college education, indoor clean air green building … What you need to qualify: have 2 to 5 years of experience in the green building industry … have a college degree in a building related science or other relevant expertise … have a minimum of three years professional experience in the area of green building/LEED consulting … be LEED accredited … © 2011 Burning Glass International Inc. – Proprietary and Confidential

18 Distribution of Green Job Openings by Green Sub-Cluster (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar Mar 2011) © 2011 Burning Glass International Inc. – Proprietary and Confidential

19 Example: Occupations with the Highest Concentration of Green Skills © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real- Time Jobs Data, AZ, Mar Mar 2011)

20 Green Jobs as a Percentage of Total Job Openings (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011) From March 2010 to March 2011, a total of 5,976 green jobs openings were posted in Arizona, accounting for 1.85% of total openings © 2011 Burning Glass International Inc. – Proprietary and Confidential

21 Green Jobs as a Percentage of Total Job Openings by Green Sub-Cluster (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011) © 2011 Burning Glass International Inc. – Proprietary and Confidential

22 Educational Requirements for Green & Non-Green Job Openings © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011)

23 Experience Requirements for Green & Non-Green Job Openings © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011)

24 Salaries for Green and Non-Green Job Openings by Education 18% of all job postings specify salary 21% of green jobs specify salary Median annual salary for all jobs is $ 41,600 Median annual salary for green jobs is $53,737 © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011)

25 Top Green & Non-Green Certifications for Green Jobs © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real- Time Jobs Data, AZ, Mar Mar 2011) 15% of green jobs require a green or non- green certification

26 >Real-time jobs data for analysis and reporting >5 million+ jobs aggregated from more than 16,000 job boards, newspapers, and employer web sites, updated daily >Parses, extracts, and codes more than 70 data elements from each free-text job posting >Skills, industries, occupations, education, certification, experience levels, salary, benefits, living wage, top employers, etc. >Supports multi-level analyses by LMI analysts, workforce developers, economic developers, policy makers, and educators >Provides the answers to questions such as what are the skills most in demand in my state/region/city? and which employers are hiring now and what skill sets are they hiring for? >Full access to underlying job postings Labor/Insight TM Demonstration © 2011 Burning Glass International Inc. – Proprietary and Confidential

27 Green Jobs As A Percentage of Total Jobs: Selected States © 2011 Burning Glass International Inc. – Proprietary and Confidential

28 Broad Clusters Cover a Wide Array of Jobs Energy Efficiency Job Titles Energy Efficiency InspectorEnergy Coordinator BPI Energy Auditing & Weatherization Trainer Home Energy Efficiency Sales Manager Energy Assurance ManagerResource Management Coordinator Energy Efficiency Project ManagerDirector of Energy Development Energy AnalystEnergy Management Superintendent Energy TraderElectrochemical Energy Faculty HVAC TechnicianArea Mgr, Energy Reduction Products Manager, Energy Smart ConceptsEnergy Auditor Field Technician Program Manager, Renewable Energy Programs Research Assistant, Photothermal Energy Conversion Mechanical EngineerHome Energy Auditor © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011)

29 Leveraging Skill-Cluster Level Data for Business Outreach – Identify Employers in Your State With Green Skill Needs Arizona Employers with Energy Efficiency Job Openings CH2M Hill Jones Lang Lasalle Incorporated Kema Honeywell Metrologic Instrument Incorporated Arizona State University Conservation Service Group Alcoa Incorporated Unisource Energy Corporation Johnson Controls Incorporated © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011)

30 Broad Clusters Cover a Wide Array of Jobs: Divergent Examples from the Energy Efficiency Cluster Job Title: Energy Analyst Specific duties and responsibilities: manage energy management system (EMS) schedules and review EMS schedules with store operations to ensure store operating schedules and EMS guidelines are complementary. Review site utility consumption and analyze consumption for each site using tools such as the performance dashboard, EMS data, and utility billing data, and audit outliers discovered to determine what changes can be made to correct outlier usage. Communicate changes needed to stakeholders and energy manager. Evaluate and review site specific heating, ventilation, and air conditioning (HVAC) EMS settings for compliance to master EMS program settings, to ensure integrity of forecasted energy consumption. Job Title: Weatherization Auditor Looking for maintenance and repair workers to provide assistance to lead weatherization auditor on energy audits and coordinate sub contractors to perform cost effective energy saving measures. Services include assisting lead Weatherization Assistance Program (WAP) auditor on home performance audits using approved diagnostic equipment, tests shall include visual inspections along with blower door diagnostics to determine duct and envelope leakage, combustion appliance and combustion appliance zone test, gas leak and draft tests. documents all pre/post results and completes reports per WAP contract. © 2011 Burning Glass International Inc. – Proprietary and Confidential

31 Analyzing Differences in Knowledge Requirements by Levels of Educational Attainment Knowledge Areas for Sub-BA Level Energy Efficiency Jobs UtilitiesThermostats LoadingBlower Doors Energy AuditsDiagnostic Equipment CarpentryEnergy Consumption Contract ManagementEnergy Efficiency Improvement Energy ConservationHeating Systems HVACLighting PlumbingRetrofitting Flow TestingVentilation Home Energy RatingWeatherization Insulation InstallationEnergy Saving Products Metering DevicesBuilding Codes Green Knowledge Areas (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011) © 2011 Burning Glass International Inc. – Proprietary and Confidential

32 Analyzing Differences in Knowledge Requirements by Levels of Educational Attainment Knowledge Areas for BA Level Energy Efficiency Jobs Energy EfficiencyEnergy Management Energy ConversionEnergy Business Development Energy ConsumptionEconomic Analysis Materials ScienceEnergy Management System Energy AnalysisEnergy Modeling Energy Efficient TechnologiesEnergy Efficiency Improvement Energy ConsultingEnergy Project Management Energy Efficiency ServicesEnergy Reduction Greenhouse Gas EmissionsForecasting Quality AssuranceEnergy Audits Business DevelopmentData Analysis Energy Conservation Green Knowledge Areas (Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, Mar 2010 – Mar 2011) © 2011 Burning Glass International Inc. – Proprietary and Confidential

33 Leveraging Real-Time Data to Track the Hiring Needs of Green Employers by Sub-Sector (Source: Burning Glass Real-Time Jobs Data, CA, Jan-Oct 2010) California Employers with Solar Job Openings AmonixFotowatio Renewable Bew EngineeringGeneral Atomic Black & VeatchJohnson Controls Borrego SolarNRG Energy BrightSource EnergyPacific Gas & Electric CogenraSharp Electronics Det Norske VeritasSiemens Enphase EnergySolar City enXcoSunEdison FluorWorley Parsons CA Solar BrightSource Solar Plant Performance Engineer Oracle Business Systems Analyst Regulatory Analyst – Transmission Projects Ivanpah Site Manager CA Solar Enphase Hardware Board Design Hardware Design Verification Hardware Board Test Automation Sr. Mechanical Design Engineer © 2011 Burning Glass International Inc. – Proprietary and Confidential

34 Case Study: The Benefits of Moving Beyond Occupation Analyses: Tracking Demand of Jobs With IT Skills © 2011 Burning Glass International Inc. – Proprietary and Confidential

35 Using Skill Cluster Analysis to Track IT Demand Skill cluster analysis goes beyond traditional occupational analysis to track job demand by specialized skill sets or clusters – which can be mapped to education and training offerings (Source: Burning Glass Analytics & Real-Time Jobs Data, Los Angeles, CA, Jan-Dec 2010) Sub-ClusterIllustrative Skills and Knowledge Areas Business IntelligenceSAP; Business Objects; Crystal Reports Computer Programming, Development, and Engineering C++; Perl; Rapid Application Development Database Administration & Data Warehousing Database Administration; Operational Data Store; Microsoft SQL Network Administration & Security Cisco Routers; Computer Networking; Network Engineering Operating SystemsMacintosh OS; Operating Systems; Red Hat Linux Software Testing & Quality Assurance Software Testing; Systems Analysis; TestFrame Support Computer Repair; Computer Troubleshooting; Hardware Configuration Web Design & TechnologyDreamweaver; Interface Design; Quark Xpress © 2011 Burning Glass International Inc. – Proprietary and Confidential

36 Example: Many Jobs That Require IT Skills are Found Outside the IT Occupational Family While 15% of all job postings were in IT occupations, 32% of all jobs posted required IT skills. © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

37 Example: Demand for IT Skills by Occupational Group More than half all jobs requiring IT skills are in non-IT occupations and span a broad range of career areas. © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

38 Example: Top Non-IT Jobs Requiring IT Skills © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

39 Top IT Skills in Demand by Skill Sub-Cluster © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

40 Example: Top Skills in Demand for Jobs Requiring Business Intelligence Skills © 2011 Burning Glass International Inc. – Proprietary and Confidential These are the specialized skills required by 89,000 Northeast job openings requiring Business Intelligence skills. (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

41 Example: Top Skills in Demand for Jobs Requiring Web Design & Technology Skills These are the specialized skills required by 66,500 Northeast job openings requiring Web Design & Technology skills. © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

42 Understand Occupations in Terms of Specialized Skills from Multiple Sub-Clusters Network Administrators – Required Skills © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

43 Example: Cross-Cutting Professional & Analytic Skills in Demand © 2011 Burning Glass International Inc. – Proprietary and Confidential Network Administrators – Required Skills (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

44 Case Study: Using Skill-Based Analyses to Track Emerging Demands in Health Care © 2011 Burning Glass International Inc. – Proprietary and Confidential

45 Example: The Range of Jobs Requiring Health Care Informatics Skills 1.5% of total Northeast job openings in the first quarter (8,056) required Health Informatics skills. © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

46 Top Jobs Requiring Health Care Informatics Skills © 2011 Burning Glass International Inc. – Proprietary and Confidential (Source: Burning Glass Analytics & Real-Time Jobs Data, NE Region, Jan-March 2011)

47 For more information, contact: Yustina Saleh Director of Education & Career Advancement Services (732) © 2011 Burning Glass International Inc. – Proprietary and Confidential