1. Demand and Supply & Cross-Sector Labor Market Needs in Southern Border Region
Presented by:
Zhenya Lindstrom
Regional Director,
Center of Excellence for Labor Market Research (COE)

2. Demand and Supply for Middle-Skill Workforce
Today’s Presentation
Introduction
Demand and Supply for Middle-Skill Workforce
San Diego County
Imperial County
Cross-Sector Labor Market Needs

3. Demand and Supply for Middle-Skill Workforce
Today’s Presentation
Introduction
Demand and Supply for Middle-Skill Workforce
San Diego County
Imperial County
Cross-Sector Labor Market Needs

4. Introduction Research collaboration starting in 2014
Studies on priority and emergent sectors
Employer surveys
Relevant occupations in demand
Training supply & demand analysis
Other sources:
Emsi
COE middle-skill occupations definition 4

5. Demand and Supply for Middle-Skill Workforce
Today’s Presentation
Introduction
Demand and Supply for Middle-Skill Workforce
San Diego County
Imperial County
Cross-Sector Labor Market Needs

6. Potential Undersupply
Demand vs. Supply for Middle-Skill Occupations San Diego County Areas of Undersupply
Office & administrative support*
Healthcare practitioners & technical
Sales & related*
Installation, maintenance, & repair*
Construction & extraction*
Production
Transportation & material moving*
Life, physical, & social science
Community & social services*
Legal
Potential Undersupply
Healthcare support*
Personal care & service*
Computer & mathematical
Education, training, & library*
* Areas of undersupply for both counties

7. HS Diploma + Training/Apprenticeship Certificate or Some College
Top In-Demand Middle-Skill Occupations San Diego County (by annual projected job openings)
HS Diploma + Training/Apprenticeship
Customer service representatives* (841)
Maintenance & repair workers* (507)
Sales representatives (381)
Medical secretaries (304)
Certificate or Some College
Nursing assistants* (578)
Medical assistants* (446)
Licensed vocational nurses* (338)
Computer user support specialists (197)
* In-demand occupation for both counties

8. Bachelor's Degree (w/high % of current AA/AS holders)
Top In-Demand Middle-Skill Occupations San Diego County (by annual projected job openings)
Associate Degree
Lab technicians (145)
Electrical & electronics engineering techs (75)
Web developers (72)
Computer network support specialists (64)
Bachelor's Degree (w/high % of current AA/AS holders)
Registered nurses* (1,101)
Software developers, applications (346)
Management analysts* (286)
Computer systems analysts (240)
* In-demand occupation for both counties

9. Sector Training Shortages San Diego
Drafting & engineering technician occupations
CNC machinists, tool programmers and operators
Certified nurse assistants, health care social workers and certified lab scientists
Entry-level biotechnology occupations
Computer support & networking support occupations 9

10. Potential Undersupply
Demand vs. Supply for Middle-Skill Occupations Imperial County Areas of Undersupply
Construction & extraction*
Office & administrative support*
Installation, maintenance, & repair*
Sales & related*
Healthcare support*
Personal care & service*
Transportation & material moving*
Education, training, & library*
Food preparation & serving
Potential Undersupply
Community & social services *
* Areas of undersupply for both counties

11. HS Diploma + Training/Apprenticeship Certificate or Some College
Top In-Demand Middle-Skill Occupations Imperial County (by annual projected job openings)
HS Diploma + Training/Apprenticeship
Electricians (135)
Social and human service assistants (33)
Maintenance and repair workers* (29)
Customer service representatives* (22)
Certificate or Some College
Medical assistants* (24)
Nursing assistants* (24)
Licensed vocational Nurses* (15)
Automotive service technicians (8)
* In-demand occupation for both counties

12. HS Diploma + Training/Apprenticeship
Top In-Demand Middle-Skill Occupations Imperial County (by annual projected job openings)
HS Diploma + Training/Apprenticeship
Associate Degree
Preschool teachers (7)
Paralegals and legal assistants (3)
Bachelor's Degree (w/high % of current AA/AS holders)
Registered nurses* (43)
Compliance officers (16)
Construction managers (7)
Management analysts* (6)
* In-demand occupation for both counties

13. Sector Training Shortages Imperial
Helpers of production workers
Machinery maintenance and repair workers
Engineering technicians
Software engineers, programmers, and developers
Certified nursing assistants 13

14. Demand and Supply for Middle-Skill Workforce
Today’s Presentation
Introduction
Demand and Supply for Middle-Skill Workforce
San Diego County
Imperial County
Cross-Sector Labor Market Needs

15. Cross-Sector Employer Needs | San Diego
Industry-based certifications are valued by employers
Phlebotomy, animal laboratory certification (life sciences/biotech)
Microsoft, Cisco, CompTIA (ICT/digital media)
Automotive Service Excellence Certification (advanced transportation)

16. Cross-Sector Employer Needs | San Diego
2. Employers are seeking workers with some experience
Allied health occupations
Difficulty finding experienced workers (biotech)
Employers need more experienced workforce

17. Cross-Sector Employer Needs | San Diego
3. Employers need workers with soft skills that are relevant to their sector
Communication, writing, troubleshooting, problem solving and critical thinking (advanced manufacturing)
Teamwork, customer skills, time management, written and oral communication, problem solving, and job readiness skills (health care)
Project management, flexibility, relationship building, listening, critical thinking (ICT/digital media)

18. Cross-Sector Employer Needs | San Diego
4. Workers need to possess in-demand technical skills
Good manufacturing practices, quality control (Life sciences/biotech)
Computer, data entry and validation (health care)
Virtualization, information security, user interface design (ICT/digital media)
Cell culturing, CAD, schematic diagram (advanced manufacturing)
Energy audit, quality control, clean energy policies and regulations (renewable energy

19. Cross-Sector Employer Needs | San Diego
5. Some K-12 pathways to community college exist, but there are gaps

20. Cross-Sector Employer Needs | Imperial County
Border economy and cross-border trade with Mexico require skills in global trade & logistics
Logistics, supply chain management (global trade)
Shipping, receiving and traffic clerks, global trade, advanced manufacturing jobs
Products for global consumption

21. Cross-Sector Employer Needs | Imperial County
2. Word-of-mouth is predominant method for hiring new employees
Networking is essential for all sectors
Collaboration between community college and businesses for job placement and training programs focused on the in-demand skills (advanced manufacturing, health care)

22. Cross-Sector Employer Needs | Imperial County
3. Employers have difficulties finding qualified workers and look for new ways to find and cultivate talent.
Businesses provide internships and company tours for community college students (advanced manufacturing)
Companies in all sectors seek workers who have technical skills and hands-on experience
Employers hire and promote from within which create career pathways and training opportunities for incumbent workers (advanced transportation)

23. Cross-Sector Employer Needs | Imperial County
4. Workers with strong soft skills are essential for businesses
Written and spoken communication (advanced manufacturing)
Teamwork, customer service, problem solving and critical thinking (health care)
Basic computer skills, tape measure reading, and workplace readiness (advanced manufacturing, clean energy, global trade)

24. Thank You! Questions?
San Diego and Imperial County Regional Consortium of Community Colleges myworkforceconnection.org
Doing What Matters for Jobs and the Economy doingwhatmatters.cccco.edu
For questions, contact