Key Facts about the ‘Lads’ Mag’ Sector

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Key Facts about the ‘Lads’ Mag’ Sector ‘Consumer Media Brand of the Year’ (PPA Awards 2009): Nuts (IPC Media Ltd) Some popular lads’ mag titles: FHM (Bauer Media) Front (Flip Media Ltd) Loaded (IPC Media Ltd) Stuff (Haymarket Magazines) Zoo (Bauer Media) …and some e-mags: Maxim (Dennis Publishing Ltd) Monkey (Dennis Publishing Ltd) Sales Volume: Almost 25 million copies of lads’ mags were sold in the UK in 2008. Sales Value: Revenue generated from consumer expenditure of these titles amounted to more than £50m in the UK last year. Top Sellers: Nuts and FHM are the top selling UK lads’ mags and are listed in the ABC’s top 40 consumer titles. Adspend: Advertisers spent over £20m with lads’ mags in print alone in 2008. Top 5 Advertisers: COI Procter & Gamble HMV Coty Prestige Electronic Arts

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