Non-Profit Helping Non-Profit Meals On Wheels of Tampa Business Plan Competition 2011

Meals On Wheels of Tampa Mission Nourish the body Enrich the soul Strengthen the community History Operation

Non-Profit Helping Non-Profit Vision To create a social enterprise venture which allows MOW Tampa to: Expand current service boundaries Create new service routes Promote collegial team approach with non-profits in the community.

Industry Market Analysis Overview Target Market Schools 100 -200 students Do not have adequate kitchen facilities Leverage existing menus created by MOW Need limited servers

Industry Market Analysis Target Market Mental Health Facilities Assisted Living Facilities Limited special food needs Competitive Analysis SAGE Dining Services GA Food Service, St. Petersburg Orange Blossom Catering

Marketing Plan Objectives Product Positioning Product/Service Distribution Pricing Promotion/Sales

Management Plan Management Team Director Food Services Marketing

Operational Plan Core Competency Expertise on nutritional guidelines – meet Hills Cty standards. Rigorous new menu approval guidelines Logistics in place for more complicated process Exceptional customer service developed through a personal touch with our recipients Community reputation and name recognition Marketing program in position Board of Directors and local connections

Operational Plan Assets Experience Physical: kitchen can produce 2,000 meals per day. Today it produces 600 meals per day Currently have 4 trucks and vans for delivery that can double up to deliver these meals Based on success, will require 2 additional kitchen staff, 1 paid driver Additional kitchen equipment Possible expansion of kitchen Experience Closely matches our core business

Financial Plan Assumptions: Gross meal revenue forecast Serve 3 schools for 5 months yr 1, and 9 months yr 2 – 3 Estimated meals served per day 400 lunch, 80 breakfast 15% growth in meal revenue Estimated gross revenue per meal range $3.60- $4.15 lunch and $1.59 breakfast Food and labor cost estimate at 60% of revenue Based on existing meal service? Additional 2 kitchen staff hired in Yr 2 Additional truck added in Yr 2 Indirect cost based on estimated time spent on contract review, marketing material, sales and office expense

Financial Plan Year 1 (5 mos) Year 2 Year 3 Gross meal rev $153,480 Income Statement Year 1 (5 mos) Year 2 Year 3 Gross meal rev $153,480 $276,264 $317,704 CGS ($90,967) ($163,741) ($188,307) Gross Profit $62,513 $112,523 $129,397 Add’l expense ($5,500) ($9,900) ($10,305) Net Income $57,013 $102,623 $119,092

Financial sources and uses Children’s board Contribution $25,000 Inventory increase $12,000 Labor increase $6,000 Add’l truck lease (1 month) $

Business Goals and Objectives

Questions and Answers