1. 2017 Business Plan Competition Session 1 June 2, 2017
6/2/2017
2017 Business Plan Competition Session 1 June 2, 2017
Tuesdi Dyer, CFRE
Director of Strategic Solutions
Nonprofit Leadership Center

2. Today we will discuss: What is Social Enterprise?
6/2/2017
Today we will discuss:
What is Social Enterprise?
What is NOT Social Enterprise?
Asset Inventory
Determining Your Outcomes
Market Analysis

3. 6/2/2017
Social Enterprise
Any organization’s venture that achieves its primary social mission using earned income strategies.

4. Social Enterprise is Not:
6/2/2017
Social Enterprise is Not:
A Grant
Funding for a Program
Donations
A Quick Fix for a Funding Crisis
Nontraditional Revenue
FOR EVERYONE.

5. What is Your Triple Bottom Line?
6/2/2017
What is Your Triple Bottom Line?

6. Inventory Your Assets What do you do well? – Products & Services
6/2/2017
Inventory Your Assets
What do you do well? – Products & Services
What do you have that is underutilized? – Physical Assets
What intellectual asset do you have? – What you know.
What connections and relationships do you have? – Who can help you?

7. Time to Generate Your List!
6/2/2017
Time to Generate Your List!

8. What Is Your Mission Driven Outcome?
6/2/2017
What Is Your Mission Driven Outcome?
To Give Clients Job Skills?
To Develop a new program?
To increase the number of families you can serve in your organization?

9. What is Your Financial Outcome?
6/2/2017
What is Your Financial Outcome?
Replace lost Funding
Increase Unrestricted Funding
Generate 25% of your budget within 5 years?

10. What Are Your Outcomes? Identify Up to 3 Mission Driven Outcomes
6/2/2017
What Are Your Outcomes?
Identify Up to 3 Mission Driven Outcomes
Identify Up to 3 Financial Outcomes
BE REALISTIC!

11. Have You Done A Market Analysis?
6/2/2017
Have You Done A Market Analysis?
Do You Know Your Competition?
Who is Your Customer? Do You Have One?
Is Your Local Economy Ready for Your Product?
Do You Know Your Barriers?
What is Your Risk?

12. At The Very Least, A Market Analysis Should Have:
6/2/2017
At The Very Least, A Market Analysis Should Have:
List of Competitors
Interviews of Your Target Audience
Interviews of Businesses in Your Target Area
Your List of Barriers to Success
Your List of Strengths in the Market

13. What is A Business Plan? Management Plan
6/2/2017
What is A Business Plan?
Management Plan
Salaries, Skills Needed, and Involvement from Key Stakeholders, Management Staff, Employees
Operational Plan
Production, Equipment, Space Needed, Distribution
Marketing Plan
Target Market, Sale Forecast, Benchmarks for Growth