Improve Your Social Media Marketing

How much of a big thing? The average person spends 1-40 minutes on each Total time spent browsing social media is on average 2 hours Average amount of free time is approximately 4 hours

How do you make sense of social media?

Do you understand your clients problems? Understand your clients problems can help provide direction and make sense for your agencies social media strategy and where to focus your time.

Have a conversation Hey there. Why hello. Do not talk at them.

Listen

Responses It seems like people don’t know what we do. I don’t know if social media marketing is worth it. People don’t see interested in my product/service. I don’t know if my social media strategy is working.

It seems like people don’t know who we are or what we do.

Show how your product solves the client’s problem.

Reservations, consultations, appointments & visitors Phone calls & store visits Reservations, consultations, appointments & visitors Search advertising Consumer searches for “easy catering” and Chipotle appears, encourages phone call to place orders. Display advertising Consumer is reading a blog on the healthiest fast food options and Chipotle appears with coupons, encouraging store visits. Facebook ads Consumer is on their mobile phone, (their job title on Facebook is listed as Catering Manager) and a Chipotle ad appears encouraging phone calls for catering options. Geo-Fencing Consumer enters the Geofence of Chipotle competitor (Taco Bell) and for 30 days afterwards they see Chipotle ads encouraging visits which is tracked via the conversion zone

VS Facebook posts and strategic Facebook advertising campaigns, on the other hand, are relatively inexpensive and can actually target very specific demographics of people. Your expensive TV commercial or billboard probably won’t sell custom patios to children, but your social marketing doesn’t have to waste a even a penny marketing to those little tikes in the first place

I don’t know if my social media strategy is working.

Reporting Many marketing companies are looking at add to the analytics reporting

I’m having trouble with negative reviews.

Reputation Management Online reputation is a very hot buzzword with businesses right now. We offer the ability to see in-depth information about your client’s online word of mouth. Monitor for reviews on influential sites like Google and Facebook. We also cover sites with specific business categories like Cars.com in the automotive space, Zomato for the restaurant industry, and RateMD's for health & medical. Qualifying question: Speaking of which, are your clients/prospects clustered in any particular business category? From this dashboard, your clients can easily see which reviews they need to respond to. We even provide helpful tips on how to respond to both positive and negative reviews. They can even grab their five-star reviews, and in one click, share them with their followers on social media! Every review the business receives triggers an email alert, so your client can learn about the review within 24 hours, and take action on the issues raised.

My customers don’t seem interested in my products, brand, or service.

Are you asking for reviews? Have a conversation Are you asking for reviews? Not right now.

Provide a solution Generate new reviews! Provide a solution to their problem.

~ SERVICE: REVIEW MANAGEMENT Digital Agency We have learned through our partners that the most lucrative offerings are fully managed services. However, providing the fulfillment work for these packages — such as generating new reviews and responding to them — takes up a lot of time. Additionally, your agency may want to offer other fully managed services, such as manually claiming listings, creating engaging social posts, or building websites.

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