Telling Stories that help drive decisions

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Presentation transcript:

Telling Stories that help drive decisions Presenting Data Telling Stories that help drive decisions

Ask questions What information is needed? What will it be used for? Who will see the information? How does it need to be presented? Remember to Keep It Simple!

Telling the Story: http://www.freedigitalphotos.net/images Split your slide and describe your chart with words and provide some analysis. Total Sales Revenue from 2005 to 2015. Peak sales occurred in 2007 when the economy was strong. Opportunity lies in on-line consumer sales. http://www.freedigitalphotos.net/images

Presenting Financial Data Can be intimidating Follow the story principle Depending on information - align with Income Statement or Balance Sheet

Actual to Forecast: Expenses Example (in 000s) 2015 Q4 Forecast Actual Difference Salaries 150000 125000 25000 Rent 250 Marketing 4500 6500 (2000) Explanation: Salaries have been reduced due to created efficiencies in processes. Marketing expenses increased due to entry into a new geographic market.

Actual to Forecast: Revenue Example in (000s) 2015 Q4 Forecast Actual Difference Product A 300,000 350,000 50,000 Product B 150,000 75,000 (75,000) Product C 175,000 200,000 25,000 Explanation: Product A had strong performance in all geographic areas. Competitor X is out-performing us on Product B. Need to review product specifications. Product C is maintaining its competitive position.

Profit and Loss TOTAL EBIT (Earnings Before Interest & Taxes) 320,000 Expenses (000s) Salaries 12,500 Rent 250 Marketing 6,500 TOTAL 19,250 Revenues (000s) Product A 350,000 Product B 75,000 Product C 200,000 445,000 Cost of Goods Sold 125,000 TOTAL EBIT (Earnings Before Interest & Taxes) 320,000 Normally, Profit and Loss are done at the departmental level of each company, depending on the size of the company. If you work for a smaller company, the CEO will want to keep tabs on the Profit and Loss scenarios on a regular basis to understand how to make adjustments to the business,

Aligning with Income Statement & Balance Sheet Income Statement will align with Profit and Loss Statement Balance Sheet is the bigger picture of the Business that takes into account all assets and liabilities. Examples of Balance Sheets can be found here:http://www.myaccountingcourse.com/financial-statements/balance-sheet