Fashion Research and Resources Chapter 4 Fashion Research and Resources

Fashion Forecasting Involves the following activities: Studying market conditions Noting life styles of customers Researching sales statistics Evaluating popular collections to find fashions Surveying fashion publications, catalogs and design services Observing “street fashions” Keeping up with current events Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc. Gini Frings Upper Saddle River, New Jersey 07458

Fashion Forecasting Market research consists of: Consumer research based on surveys, focus groups and in store interviews Shopping Sales records Trend analysis is also critical. Deciding on prophetic styles and trends for target markets is crucial for the retailer or manufacturer. Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc. Gini Frings Upper Saddle River, New Jersey 07458

Fashion Services and Resources Fashion services are resources for fashion reporting, forecasting, and consulting. They produce collection reports and trend reports, in addition to consulting. Color services, web sites, video services and television and fashion magazines and newspapers also serve to inform and direct. Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc. Gini Frings Upper Saddle River, New Jersey 07458

Design Sources Historic and ethnic costume The Arts Fabrics Historic inspiration and folk influences Vintage clothing shops and services Museums, libraries and bookstores The Arts Art, film, music and television Fabrics Travel and Nature The Street Scene Awareness Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc. Gini Frings Upper Saddle River, New Jersey 07458