TOOLS FOR DECISION MAKING: THE PRODUCT AUDIT TOOLS FOR DECISION MAKING: PRODUCT LIFE CYCLE 11/15/2018 SESSION 5
THE PRODUCT LIFE CYCLE PRODUCT MANAGEMENT 11/15/2018 SESSION 5
DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY TIME MONEY 11/15/2018 SESSION 5
DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY 1. DESIGN DEVELOPMENT Vision Design Development Design/devel Vision MATURITY LAUNCH GROWTH DECLINE 1. TIME 11/15/2018 SESSION 5
DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY 2. PRODUCTION Design/devel Vision 2. PRODUCTION FACILITIES MATURITY LAUNCH GROWTH DECLINE 1. 2. TIME 11/15/2018 SESSION 5
DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY 3 LAUNCH STOCKS TIME Design/devel Vision 3 LAUNCH STOCKS MATURITY LAUNCH GROWTH DECLINE TIME 1. 2. 3 11/15/2018 SESSION 5
4 Launch Marketing Costs PRODUCT LIFE CYCLE Design/devel 4 Launch Marketing Costs Vision MATURITY LAUNCH GROWTH DECLINE 1. 2. 4 TIME 11/15/2018 SESSION 5
BREAK EVEN DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY Design/devel Vision BREAK EVEN MATURITY LAUNCH GROWTH DECLINE 1. 2. 4 TIME 11/15/2018 SESSION 5
DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY Design/devel Vision 1. 2. 4 INVESTMENT RECOVERY TIME 11/15/2018 SESSION 5
Professional Management Requires 1. Focus on clear product objectives, planned and controlled against clearly defined milestones 2. Specific tough design reviews planned into the programme. To Audit Objective - Problems - GO-NO GO. 11/15/2018 SESSION 5
Professional Management Requires 3. Specific Objectives, detailed strategy, plans, budgets AGREED for LAUNCH of Product. 4. Specific Objectives, detailed strategy, plans, budgets AGREED for GROWTH PHASE OF PRODUCT. 11/15/2018 SESSION 5
Professional Management Requires A FOCUS ONLY ON VOLUME, MARKET SHARE AND OPERATING COSTS CAN LEAD TO A LIQUIDITY PROBLEM 5. Market Reviews Planned into Programme during LAUNCH and GROWTH, MATURITY phase. 6. Profit Driven approach at all stages to achieve breakeven on target or earlier. 11/15/2018 SESSION 5