1. Developing Product/Service Planning Skills Advanced Marketing
Analyze the life cycle of an existing product or service.
Analyze a product line and a brand extension, using case studies.
Create a product extension for an existing product.

2. Analyze Life Cycle of an Existing Product

4. Class Activity- Process Questions
How can it be determined in which phase of the life cycle a selected product is?
What strategies could be utilized to move the product to another phase?
What might a business do to delay the decline of a product?
How does pricing play a role in the sequence of events in the life cycle?
How can advancements in technology cause products to be continually changed?
What is considered the least profitable stage of the life cycle? Why?