The Brand Called YOU Three Steps to A Winning Personal Brand William Arruda

Memory Story Vision Foundation Three steps Madonna Three Cs Emotion Map Starbucks Six Pyramid Web address Photograph

So, What Are We Going To Work On? Branding Personal Branding The Reach™ 1-2-3 Success! Process

Introductions Who you are What you do Something you would like us to know Something you would like to gain from this workshop

Outcomes What do you want to get out of this workshop? X

Unique Promise of Value What is a Brand? Unique Promise of Value

What are the World’s Strongest Brands? Source: InterBrand

Branding Myths Branding is about creating a false image FALSE

Branding Is Not About Spin Or Packaging

“The most exhausting thing you can be is inauthentic.” Anne Morrow Lindbergh

Be Yourself

Branding Myths Branding is about creating a false image FALSE Branding was invented by the Nike’s and Coke’s of this world FALSE FALSE

Mr. Miller’s Bakery

Branding Has Been Around Since Pre-industrial Times

Branding Myths FALSE Branding is about creating a false image Branding was invented by the Nike’s and Coke’s of this world Branding is just for products and companies FALSE FALSE FALSE

Consider These Brands Jack Oprah Richard The Donald Steve Jobs Madonna

Today, Everything is a Brand

What’s Your Brand? Promise Unique Value You Your Brand Target Audience Peers

Strong Brands Are… A_THE_T_C U N I X

Branding Has Been Around… F_RE_ER O V X

Today, _________ is a Brand E_ER_TH_N_ V Y I G X

You Can Think About It As Your… R_PUT_T_ON E A I X

HAS THE OF WORK WORLD FOREVER CHANGED

Why Branding for Consultants, Coaches and Entrepreneurs? Competition is fierce People are buying you! You need to stand out from your competition Brand congruence contributes to success and personal fulfillment ‘What makes you unique makes you successful!” William Arruda

Why Branding for Professionals? ‘What makes you unique makes you successful!” William Arruda Longevity is waning Competition is fierce Credentials alone are not enough You’re only as good as your last project You want to make a mark You want increased fulfillment

The Reach™ 1-2-3 Success! Process EX EXTRACT EXPRESS EXUDE

Benefits of a Strong Personal Brand Self understanding Visibility and presence Differentiation Control Wealth Continuity Achievement Fulfillment

You Are a Gem EXTRACT EXPRESS EXUDE

“To be yourself in a world that is trying to make you something else is the greatest accomplishment.” Ralph Waldo Emerson

How Are You Introduced? X

How Do You Introduce Yourself? X

BREAK