Section 3: Popular Culture

2. Shows were few and not too good 4. FCC (Federal Communications I. Mass Media A. Television: 1. By 1960 90% of Americans had 2. Shows were few and not too good 4. FCC (Federal Communications Commission) was founded to keep an eye on communication. 5. News became a mainstay of TV with Edward R. Murrow. 6. Game shows were very popular Edward R. Murrow.

Quiz Show

6. Advertising focused on the youth. Cars (32 sec.) Cereals (1:01 min) Coffee (1:01 min) Toothpaste (1:01 min)

7. Critics: a. Some say TV is bad, it might affect kids b. Stereotypes reinforced, and barley any minorities c. No images of poverty, struggles, segregation

B. TVs Effect on Radio and Movies 1. Radios gave up on shows and played music/news 2. Movies faltered at first, used technology to get fans back, better sound and picture. 3. Movie studios used gimmicks to get people back such as, Smell-o-Vision and 3D

II. Subcultures Non-Conformity/Beat Movement 1. Not everyone bought into the new America. 2. Led by artists, poets, and writers

B. African Americans and Rock and Roll 1. The roots of Rock and Roll is in Blues music. 2. African-American musicians appealed to the white audiences 3. Rock and Roll a. Seemed to have a message for teenagers b. Some were worried music would corrupt the youth! c. Adopted by mainstream white musicians

4. Jazz also hit the mainstream 5. Gave a voice and place to African American singers 6. Created a separate market for African Americans 7. Since TV was not reflecting culture, at least radio was. 8. Showed segregation in America.

Billy Holiday (5:04)

Big Mama Thornton’s Version (2:34) Elvis Presley’s Version (2:45)

Little Richard (2:31)

Chuck Berry???