Collier County Tourism Research

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Presentation transcript:

Collier County Tourism Research 2006 Economic Impact Presented to: The Collier County Board of County Commissioners By: Research Data Services, Inc. January 25, 2007

Occupancy 2006 Annual 2005 2006 D Pt. Jan. 73.1% 70.3% -2.8 Feb. 91.1 86.5 -4.6 Mar. 92.6 87.0 -5.6 Apr. 80.7 79.4 -1.3 May 73.8 71.6 -2.2 Jun. 65.8 68.9 +3.1 Jul. 64.0 67.3 +3.3 Aug. 48.8 50.4 +1.6 Sep. 45.0 49.4 +4.4 Oct. 48.6 56.4 +7.8 Nov. 67.6 +1.3 Dec. 65.3 64.8 -0.5

Average Daily Room Rate 2006 Annual 2005 2006 D % Jan. $164.5 $170.0 +3.3 Feb. 213.9 222.4 +4.0 Mar. 240.4 248.5 +3.4 Apr. 191.9 224.3 +16.9 May 152.3 157.0 +3.1 Jun. 121.5 132.9 +9.4 Jul. 107.9 114.9 +6.5 Aug. 96.0 102.5 +6.8 Sep. 94.8 99.6 +5.1 Oct. 108.8 112.1 +3.0 Nov. 117.5 121.6 +3.5 Dec. 151.8 164.2 +8.2

Number of Visitors 2006 Estimates 2006 D % Quarter 1 487,365 -7.2 Quarter 2 343,044 +1.6 Quarter 3 254,102 +4.7 Quarter 4 317,200 +2.2 Annual 1,401,711 -1.0

Impacts of Tourism 2006 Estimates Direct & Induced Q1 $418,641,315 $409,454,804 -2.2 Q2 291,476,403 315,895,452 +8.4 Q3 137,415,652 152,491,376 +11.0 Q4 216,099,196 231,983,409 +7.4 Annual $1,063,632,566 $1,109,825,041 +4.3

United State Regions Northeast Opportunity Midwest Markets WA OR CA NV ID UT AZ MT WY CO TX OK KS NE ND SD AK HI FL AR MN IA MO IL WI MI IN OH ME VT NH MA NY PA DE MD NJ VA WV KY TN LA MS AL GA SC NC NM Midwest Northeast Southeast Florida Opportunity Markets (Exploratory)

Visitor Origins 2006 Visitors D % 2006 05-06 Florida 560,796 +6.3 Southeast 109,742 -1.3 Northeast 239,809 -7.2 Midwest 245,370 -5.7 Canada 33,476 -2.4 Europe 138,859 -11.2 Other 73,659 +8.4 Total 1,401,711 -1.0

Purpose of Trip (%) 2005 - 2006 Visitors First Quarter Second Third Fourth ‘05 ‘06 Leisure 71.7 70.3 70.4 68.3 69.7 67.1 65.9 66.9 Business 18.5 18.7 20.5 21.6 23.7 24.1 25.1 23.3 Meetings 9.8 11.0 9.1 10.1 6.6 8.8 9.0

Q1 2007 Reservation Outlook: Better/Same Management Barometer Q1 2007 Reservation Outlook: Better/Same % US Out-of-State Floridian

Q1 2007 Reservation Outlook: Better/Same Management Barometer Q1 2007 Reservation Outlook: Better/Same % Canadian European

Q1 2007 Expectations: More/Same Management Barometer Q1 2007 Expectations: More/Same % Leisure Business