1 Collision Repair Research Project ETI Marketing Committee
2 Presenters Tim Morgan Managing Director- Americas Bob Holland Key Accounts & Programmed Distribution Sales Manager
Collision Repair Research Conducted by : Accountability Information Management, Inc.
Research Summary Objectives Methodology Response
Research Objectives Measure the markets ownership and use of collision repair equipment. Evaluate the markets experience with performing collision repair on different brands of vehicles. Find out shops purchase intentions for collision repair equipment and the key selection criteria they use for evaluating equipment. Learn more about the size, business volume and type of collision repair work performed. Identify the markets training needs and other support needed to grow the collision repair business.
Methodology Sponsor: Equipment & Tool Institute, BodyShop Business Audience: Readers of BodyShop Business magazine Survey Instrument: format with: 38 questions Delivery Format: Original blast: 12/2/2010 Second blast reminder notice: 12/8/2010 Publicity of research by ETI Incentive: None
Response Summary Website Delivered Completed SurveysResponse Rate TOTAL23, %
Shop Profile Type of Shop/Work Size of Shop Shop Revenue Cycle Time & Severity
Shop Profile Average # of Shops=8.7
Shop Profile 94% of responses from Owner/Manager
Shop Profile
Average: 6 days Range: 1 to 30 days Average: $2,734 Range: $400 to $15,000
Domestic Vs. Foreign
Collision Repair Equipment Ownership Purchase Intentions
Ownership: Structural Repair Equipment Type of Shop Type of Work
Ownership: Structural Repair Equipment Shop Square FeetMonthly Revenue
Ownership: Measuring System
Ownership: Resistance Welding Equipment Type of Shop Type of Work
Ownership: Diagnostic/Wheel Service Equipment
Purchase Intentions: Collision Repair Equipment Type of ShopMonthly Revenue
Purchase: When & What Equipment
Important Factors for Purchase
Experience With Collision Repair Brands of Vehicles Experience by Brand Access to Repair Information
Collision Repair: Brands of Vehicles Brand Independent Repair ShopsDealers Ford97% GM (includes Saturn)96%99% Honda/Acura96% Chrysler/Dodge/Jeep96%93% Toyota/Lexus/Scion95%96% Mazda91%94% Nissan/Infiniti92%88% Hyundai88% Mitsubishi88% VW/Audi89%85% Kia87%85% Subaru84% BMW/Mini82%75% Mercedes Benz82%72% Suzuki80%75% Volvo80%69% Isuzu78%75% Saab66%63% Land Rover68%55% Jaguar67%55% Porsche62%48% Other10%9% Average Number of Different Brands Work on= 17
Collision Repair Experience: By Brand KEY ISSUES WITH PARTS Horrible parts distribution Poor fit on OEM parts Parts are always an issue Parts ordering and availability Aftermarket parts are very inferior in fit and finish Parts issues are the only issues
Availability of Repair Information
Collision Repair Business Management Training Plans/Needs Insurance Programs Top Concerns/Issues
Training Plans
Sources for Training
I-CAR Gold
Environmental/Health/ Safety
Safety Systems: Most Difficult
Participation in DRP/PRO Programs
Insurance Vs. Consumer Work
Involvement in Industry Groups Top Groups% of Respondents 20 Group8% AASP8% Acoat Selected5% ASAP5% LIABRA5% SCRS5% Akzo Nobel4% ASA3% CIC3% ICAR3% PPG MVP3% Open-Ended: 51 different groups listed
Top Issues & Concerns
Support From Manufacturers
59 Chevy vs. 09 Chevy Click Here for Video 40
41 Sometimes… CHANGE IS GOOD!