Chris Farmer Director of Fraud Strategy Increase use of data and trusted third parties Taking the risk out of the system Chris Farmer Director of Fraud Strategy

The formula for fighting fraud Fraud prevention Identifying the parties Establishing trust

Who do you trust? Fraud Prevention Organisations Government Law Enforcement Fraud Prevention Organisations Credit Reference Agencies Consumers It depends on the question!

Existing Organisation-centric identity model Registration Identity Verification Service Provider Is this Amy? I’m Amy Yes, it’s Amy Issue and manage credentials Password Token

Existing Organisation-centric identity model Interaction I’m Amy and here are my credentials Phishing / Pharming I’m pretending to be Amy and here are her credentials Mr F.R.Audster

How some identity providers will change Identity Verification Service Provider Identity Management Service Provider Identity Verification Data Identities Attributes Trusted Credentials Voice Digital certificate Token

Tomorrow’s Customer-centric identity model Registration I’m Amy Register Amy Voice Token Password Issue and manage credentials Check that Amy is Amy

Tomorrow’s Customer-centric identity model Interaction It’s Amy again Is it really Amy? It’s Amy and here is her information Password Prove it is Amy Token Voice

It’s Amy and here is her information Tomorrow’s Customer-centric identity model Re-using my established identity I’m Amy Do you know about Amy? It’s Amy and here is her information Password Prove it is Amy Token Voice

What’s in it for Amy? Less time spent filling in forms and better data accuracy Easier to prove who she is = Easier to get organisations to trust information provided Confidence in protection from identity fraud ≠

What’s in it for the organisation? Better data accuracy means more informed decision making Faster sign-up process means less abandonment Higher confidence in who you are dealing with at EVERY interaction

The challenge for the Identity Management Service Provider Young People New to Country Older People Documents Identity Thieves

The drivers to make this happen The UK Government Identity Assurance Programme National Identity Card Scheme Private Sector Identity Assurance Providers Universal Credit

…so what does the future hold

Thank you for your attention Chris Farmer chris.farmer@experian.com 07791 340886 © 2012 Experian Limited. All rights reserved.