Creating Reader-Centered Graphics Paul V. Anderson’s Technical Communication, 5th ed.

Look for places where graphics will increase your communication’s usability.

Look for places where graphics will increase your communication’s persuasiveness.

Choose the types of graphics that will best at achieving your objectives.

Make each graphic easy to understand and use.

Use color to support your message.

Adapt existing graphics to your readers and purpose.

Integrate your graphics with your text.

Before addressing an international audience, check your graphics with persons from the other nations.

Avoid graphics that mislead. Ethics Guideline: Avoid graphics that mislead.

Read more about creating reader-centered graphics in Chapter 11 of Technical Communication.