Describe economic systems. 1.1 Discuss the role of small business and entrepreneurship in the economy. Describe economic systems. Explain how economics is about making choices. Discuss the role of economic indicators and business cycles. Describe what entrepreneurs contribute to the economy. Section 1.1 Entrepreneurship and the Economy

Small Business and Entrepreneurship As an entrepreneur, you accept the risks and responsibilities of business ownership. entrepreneur an individual who undertakes the creation, organization, and ownership of a business Section 1.1 Entrepreneurship and the Economy

Small Business and Entrepreneurship Creating and running a business venture requires a variety of skills. venture - a new business undertaking that involves risk Section 1.1 Entrepreneurship and the Economy

Small Business and Entrepreneurship Starting a home-based business calls for entrepreneurship on the part of the owner. entrepreneurship acting like an entrepreneur or having an entrepreneurial mind-set entrepreneurial the process of recognizing an opportunity, testing it in the market, and gathering resources necessary to go into business Approximately one in three households is involved in an entrepreneurial enterprise. Section 1.1 Entrepreneurship and the Economy

Small Business and Entrepreneurship Knowledge of economics contributes to an understanding of how entrepreneurs and customers interact. economics the study of how people allocate scarce resources to fulfill their unlimited wants An economic system includes a set of laws, institutions, and activities that guide economic decision making. Section 1.1 Entrepreneurship and the Economy

All economic systems attempt to answer four basic questions. ? ? What goods and services should be produced? What quantity of goods and services should be produced? All economic systems attempt to answer four basic questions. ? ? How should goods and services be produced? For whom should goods and services be produced? Section 1.1 Entrepreneurship and the Economy 6

The Free Enterprise System & The Profit Motive Most democratic nations have a free enterprise system. free enterprise system (also known as capitalism or market economy) an economic system in which people have the right to choose: what products to buy to own private property to choose to start a business and compete with other businesses Making a profit is a primary incentive of free enterprise. profit - money that is left over after all expenses of running a business have been deducted from the income Section 1.1 Entrepreneurship and the Economy

Competition The role of competition is a key element in a market economy. It helps to ensure lower prices, as well as higher quality, better service and reputation. market structure the nature and degree of competition among businesses operating in the same industry; market structure affects market price Perfect competition is a market structure in which there are numerous buyers and sellers and no single buyer or seller can affect price.

The Free Enterprise System The government may grant a temporary monopoly to an inventor. monopoly a market structure in which a particular commodity has only one seller Section 1.1 Entrepreneurship and the Economy

The Free Enterprise System Under antitrust laws, some forms of oligopoly are illegal. oligopoly a market structure in which there are just a few competing firms Section 1.1 Entrepreneurship and the Economy

Think-Pair-Share Turn to a partner and discuss the following question: What role does the profit motive and competition play in the free enterprise system? What is it’s impact on business? Random groups will be asked to share their answers. 3 Minutes

goods services Goods and Services Goods and services are the products of our economic system. goods tangible (or physical) products of our economic system that satisfy consumers’ wants and needs services intangible (nonphysical) products that satisfy consumers’ wants and needs goods services Section 1.1 Entrepreneurship and the Economy

Goods and Services Entrepreneurs respond to consumers’ wants and needs with goods and services. want something that you do not have to have for survival, but would like to have need a basic requirement for survival Section 1.1 Entrepreneurship and the Economy

Scarcity The principle of scarcity means giving up one thing in order to have something else. scarcity the difference between demand and supply; limited resources Section 1.1 Entrepreneurship and the Economy

Supply and Demand Theory In a free enterprise system, the price of a product is determined by demand. demand the quantity of goods or services that consumer are willing and able to buy at various prices Section 1.1 Entrepreneurship and the Economy

Supply and Demand Theory The degree to which demand for a product is affected by its price is either governed by elastic demand or inelastic demand. elastic demand situations in which a change in price creates a change in demand inelastic demand situations in which a change in price has little or no effect on demand for products Section 1.1 Entrepreneurship and the Economy

Supply and Demand Theory Due to the law of diminishing marginal utility, even when a product’s price is low, people will not keep buying it indefinitely. diminishing marginal utility the effect or law that establishes that price alone does not determine demand, and other factors, such as income, taste, and the amount of product already owned, play a role as well Section 1.1 Entrepreneurship and the Economy

Supply and Demand Theory supply the amount of goods or services that producers are willing to provide Supply is continually shifting in the marketplace. Supply and Demand Theory high demand + short supply = prices go up.   heavy supply + short demand = prices go down. Section 1.1 Entrepreneurship and the Economy

Supply and Demand Theory Because supply and demand are continually shifting in the marketplace, the change creates surpluses, shortages, and equilibrium. equilibrium the point at which consumers buy all of a product that is supplied; at this point, there is neither a surplus nor a shortage Section 1.1 Entrepreneurship and the Economy

Economic Indicators and Business Cycles There are four stages of the business cycle: growth, recession, depression, and recovery. business cycle the general pattern of expansion and contraction that the economy goes through Section 1.1 Entrepreneurship and the Economy

Check Your Understanding 1. What are some ways that entrepreneurs affect the economy? 2. What are some examples of elastic and inelastic goods and how do they differ? 3. Explain the relationship between cost and profit and supply and demand Section 1.1 Entrepreneurship and the Economy

DECA Role Play Practice Pick a partner. Read the Role Play found on page 16. Work as a team to create a presentation (focusing on the performance indicators). Record your notes to be used in the presentation; will be collected for points. Random group(s) will be called on to present.

Discuss the five components of the entrepreneurial start-up process. 1.2 Discuss the five components of the entrepreneurial start-up process. Explain how to achieve business success. Section 1.2 The Entrepreneurial Process

An idea plus a market equals an opportunity. 1.2 The entrepreneurial start-up process includes: the entrepreneur the environment the opportunity start-up resources the organization Section 1.2 The Entrepreneurial Process

The Entrepreneur The five components of the entrepreneurial start-up process work together to create a new business. The entrepreneur is the driving force of the start-up process. Entrepreneurs recognize opportunities and pull together the resources to exploit opportunities. Section 1.2 The Entrepreneurial Process

Four Categories of Environmental Variables The Environment The nature of the environment The availability of resources Four Categories of Environmental Variables Ways to realize value Incentives to create new businesses Nature – whether it is fast changing, stable, highly competitive, and so forth. Availability such as skilled labor, start-up capital and sources of assistance. Ways to realize such as favorable taxes, good markets, and supportive governmental policies. Incentives to create new businesses such as enterprise zones, which are specifically designated areas of a community that provide tax benefits to new businesses locating there and grants for new product development. Section 1.2 The Entrepreneurial Process 26

The Environment New businesses seek enterprise zones that provide incentives. enterprise zones specially designated areas of a community that provide tax benefits to new businesses locating there; communities may also provide grants for new product development Section 1.2 The Entrepreneurial Process

Start-Up Resources When entrepreneurs are ready to start up a new business, they must use creative talent to put together the necessary start-up resources. start-up resources the capital, skilled labor, management expertise, legal and financial advice, facilities, equipment, and customers needed to start a business A good opportunity can be turned into a business. opportunity an idea that has commercial value Section 1.2 The Entrepreneurial Process

The Organization The fifth component of the start-up process is the execution of the new venture organization. new venture organization the infrastructure or foundation that supports all the products, processes, and services of a new business Section 1.2 The Entrepreneurial Process

The Facts About Business Failure Most new businesses fail - MYTH!! The truth is more will succeed than fail. 66% survive the first 2 years. A business failure files Chapter 7 bankruptcy. business failure a business that has stopped operating, with a loss to creditors, and one that no longer appears on the tax rolls discontinuance a business that disappears from the tax rolls because it may be operating under a new name or because the owner has purposely discontinued in order to start a new business A business that disappears from the tax rolls may be a failure or a discontinuance. The latest statistics from the Small Business Administration (SBA) show that "two-thirds of new employer establishments survive at lease two years, and 44 percent survive at least four years." This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years. Article on the & Pitfalls to Startups - http://www.businessknowhow.com/startup/business-failure.htm Section 1.2 The Entrepreneurial Process

How Entrepreneurs Can Succeed Plan and manage effectively Assemble an expert team to execute the business concept Test the opportunity in the marketplace Recognize opportunity Section 1.2 The Entrepreneurial Process 31

Check Your Understanding 1. What are the five components of the process of new venture creation? 2. How does an enterprise zone encourage new business? 3. Why shouldn’t discontinuances be counted as business failure? Section 1.1 Entrepreneurship and the Economy