Motivational Factors Benjamin Allen Armando Gutierrez.

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Presentation transcript:

Motivational Factors Benjamin Allen Armando Gutierrez

What is Motivation? Motivation: process that leads people to behave as they do Goals, drives, and wants Commercials! Celebs

Our article Electric cars are becoming more mainstream Every automaker has one coming out this year Obama-54 gallon standard $7,500 tax credit Price is an issue though

Needs Utilitarian – Need for tangible attributes of the product Psychogenic –Need for status & power Hedonic – Need for excitement / self confidence Biogenic – Needs for air, water, food

Green Vehicles Car companies going greengreen Why buy them – Gas prices – Miles to the gallon – Image – Up to date – Environmentally friendly

Other Motivational Ads Carls jr. Carls Oldspice Dieting/exercisingexercising

What Strikes You What motivates you? Would you buy the oldspice? Do companies do a good job at trying to connect with your needs gap?

This Wasnt Our Info /Electric-cars-automotive-technology /Electric-cars-automotive-technology