Innovation Acceleration Transforming Organizational Thinking Donald F. Kuratko Michael G. Goldsby Jeffrey S. Hornsby © 2012 Pearson Education, Inc. publishing as Prentice Hall

Innovation Acceleration Transforming Organizational Thinking Part II   Individual Innovation Skills (I-Skills) © 2012 Pearson Education, Inc. publishing as Prentice Hall

Innovation Acceleration Transforming Organizational Thinking Chapter 3 Unleashing Individual Creativity © 2012 Pearson Education, Inc. publishing as Prentice Hall

The Nature of Creativity Since creativity is a set of thinking skills, it can be developed. Anyone can become more creative. Creative skills are built through developing the habit of looking for new problems, trends and opportunities in order to make things better for the people of the world. © 2012 Pearson Education, Inc. publishing as Prentice Hall

Misconceptions Surrounding Creativity Creativity comes totally from the unconscious. Children are more creative than adults. Creativity is spontaneous inspiration. Many creative works go unrecognized and are only discovered decades later. Everyone is creative. © 2012 Pearson Education, Inc. publishing as Prentice Hall

Defining Creativity In an organizational setting, we can say that creativity occurs when a manager has a new idea or sees an opportunity that is feasible and profitable for the company.   © 2012 Pearson Education, Inc. publishing as Prentice Hall

Elements of Creativity Domain Skills Creative Thinking Skills Divergent Thinking Convergent Thinking Intrinsic Motivation © 2012 Pearson Education, Inc. publishing as Prentice Hall

The Creative Process Phase 1: Background or Knowledge Accumulation Phase 2: The Incubation Process Phase 3: The Idea Experience Phase 4: Evaluation and Implementation © 2012 Pearson Education, Inc. publishing as Prentice Hall

Creative Areas Idea Creativity Material Creativity Organization Creativity Relationship Creativity Event Creativity Inner Creativity Spontaneous Creativity © 2012 Pearson Education, Inc. publishing as Prentice Hall

© 2012 Pearson Education, Inc. publishing as Prentice Hall 3-10